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Results · Commerce & Consumer Brands

Supertails reports 68% revenue growth in FY25

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Date
Company
Supertails
What it does
Pet care and parenting platform
Kind
Results
Based in
Bengaluru
Founded
2021
Sector
Commerce & Consumer Brands

What they do

Supertails reported FY25 revenue of Rs 108.3 Cr, up 68% from Rs 64.6 Cr, and a loss of Rs 52.5 Cr

What happened

The company spent Rs 1.53 to earn every rupee of revenue, with EBITDA margin at -48.9%

Why it matters

It raised $30M in its most recent round led by Venturi Partners, based in Bengaluru

The details

  • Supertails reported its financial results for FY25.
  • Operating revenue grew 68% to Rs 108.3 Cr from Rs 64.6 Cr in FY24.
  • Loss widened 28% to Rs 52.5 Cr from Rs 41 Cr in the previous year.
  • Total income, including non-operating income, was Rs 113.3 Cr.
  • Total expenses rose 53% to Rs 165.8 Cr.
  • The company spent Rs 1.53 to earn every rupee of revenue.
  • Cash and bank balance stood at Rs 39 Cr as of March 2025.

The bigger picture

  • The results show rapid revenue growth but also rising losses and high spending.
  • Product sales contributed 95% of operating revenue, highlighting dependence on e-commerce.
  • Marketing spend increased 37% to Rs 22.9 Cr, indicating aggressive customer acquisition.
  • ROCE was -52.58% and EBITDA margin was -48.9%, reflecting poor capital efficiency.

About the business

  • Supertails is a full-stack digital platform for pet care and parenting solutions.
  • Its app offers 30,000+ pet care products including food, treats, accessories, healthcare, and essentials.
  • It provides veterinary services such as consultations, vaccinations, grooming, and preventive care at home or clinics.
  • Product sales generated Rs 102.5 Cr, about 95% of operating revenue.
  • Services revenue was Rs 2.65 Cr in FY25.
  • Other operating revenue comes from franchise fees and ad monetisation.
  • Non-operating income of Rs 5 Cr came from investments and interest.

Founders

  • Varun Sadana, Co-founder
  • Aman Tekriwal, Co-founder
  • Vineet Khanna, Co-founder

About Supertails

Product
Pet food, treats, accessories, essentials and integrated pet care services including veterinary clinics and at-home consultations
Customers
Urban pet parents seeking comprehensive pet care solutions from nutrition to veterinary services
How it makes money
B2C marketplace with quick commerce delivery, veterinary clinic network and at-home services generating recurring household spending
What sets it apart
Integrated ecosystem spanning nutrition, medicines, veterinary care, grooming, diagnostics and quick commerce with 30-minute delivery
Operations
Multiple pet clinics in Bengaluru with expansion plans and quick commerce dark store network

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