Launch · Commerce & Consumer Brands

Supertails plans 100 dark stores and clinics

By Startup Enthusiast · 13 August 2026

What they do

Supertails sells pet food, products, and runs offline clinics

It plans 100+ dark stores and 100+ clinics in three years

The petcare market in India is growing 20-25% annually

Supertails plans to open 100+ dark stores (delivery-only warehouses) and 100+ clinics in three years.
It currently operates 45 dark stores across Bengaluru, Delhi, and Mumbai.
It runs 12 clinics in Bengaluru.
The company aims to become a Rs 1,000 crore player in the Indian petcare market.
Expansion will cover Pune, Chennai, Hyderabad, and Kolkata after the first three cities.
Supertails started as a food-only platform in 2021.
It has added teleconsultation, non-food products, online pharmacy, private labels, rapid delivery, and offline healthcare.

The Indian organised petcare market is about Rs 20,000 crore.
Overall pet consumption in India is above Rs 1 lakh crore.
Pet adoption penetration has risen from ~10% five years ago to 15-18% now, with metros above 20%.
The cat category is growing 30-40% annually, while the overall market grows 20-25%.

Supertails generates ~95% of revenue online and ~5% from clinics.
Its private label brands Skater's and Scoopy contribute 6-8% of revenue.
It also sells Henlo, a made-in-India nutrition brand that fills the gap between economy and expensive imported pet food.
Revenue mix is 60% cats and 40% dogs.
Each clinic is 2,500-3,000 sq ft with a capex of Rs 60-70 lakh to ~Rs 1 crore.
Clinics are multi-speciality mini-hospitals offering OPD, IPD, grooming, retail, diagnostics, operation theatres, and emergency care.
The company is profitable up to marketing costs today.
FY25 revenue was ~Rs 125 crore; FY26 reported revenue is Rs 200 crore.
Growth is 80-100% year-on-year.

Aim for complete profitability in 24-36 months despite infrastructure investment.
Capital will be deployed towards dark stores, clinic infrastructure, advanced diagnostics, and technology.
Henlo will enter cat food this fiscal.

Product: Pet food, treats, accessories, essentials and integrated pet care services including veterinary clinics and at-home consultations
Customers: Urban pet parents seeking comprehensive pet care solutions from nutrition to veterinary services
How it makes money: B2C marketplace with quick commerce delivery, veterinary clinic network and at-home services generating recurring household spending
What sets it apart: Integrated ecosystem spanning nutrition, medicines, veterinary care, grooming, diagnostics and quick commerce with 30-minute delivery
Operations: Multiple pet clinics in Bengaluru with expansion plans and quick commerce dark store network