Results · Commerce & Consumer Brands

Supertails posts ₹200 Cr revenue, eyes profitability

By Startup Enthusiast · 25 August 2026

What they do

Supertails is an online platform for pet food, accessories, pharmacy, teleconsultations, and veterinary clinics

Its operating revenue rose from ₹109 Cr in FY25 to over ₹200 Cr in FY26, with losses flat

The company now focuses on unit economics and profitability, resisting aggressive city expansion

Supertails reported operating revenue of over ₹200 Cr in FY26, up from ₹109 Cr in FY25.
Losses remained broadly unchanged despite investments in clinics, dark stores, and healthcare infrastructure.
The company expects revenue of ₹350 Cr-₹400 Cr this financial year.
It serves nearly one million pet parents.
Cofounder Vineet Khanna said the phase now is about unit economics and profitability, not just growth.
Supertails is resisting aggressive city expansion.
Longer-term roadmap includes insurance, boarding, and at-home care.

The India pet care market is expected to reach $7 Bn-$8 Bn by 2030, with healthcare and services growing faster than pet food.
Supertails competes with Drools, Heads Up For Tails, Vetic, PetKonnect, JustDogs, Amazon, Flipkart, and offline vet chains.
The company is building an AI recommendation engine for better pet understanding and retention.

Supertails was founded in 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna as an online pet-food platform.
It has expanded into accessories, pharmacy, teleconsultations, private-label pet food, veterinary clinics, and quick commerce.
It operates 12 veterinary clinics in Bengaluru and employs over 110 veterinarians.
Quick commerce is done through 45 partner-operated dark stores across three cities; Supertails manages inventory, technology, and customer experience.
New customers get a 'Super Companion' pet relationship manager who combines purchase history, vet records, and consultations.
Its private label 'Henlo' is a premium pet-food brand positioned for the Indian market.
The company is building an AI recommendation engine for pet understanding and relevant purchases.

Product: Pet food, treats, accessories, essentials and integrated pet care services including veterinary clinics and at-home consultations
Customers: Urban pet parents seeking comprehensive pet care solutions from nutrition to veterinary services
How it makes money: B2C marketplace with quick commerce delivery, veterinary clinic network and at-home services generating recurring household spending
What sets it apart: Integrated ecosystem spanning nutrition, medicines, veterinary care, grooming, diagnostics and quick commerce with 30-minute delivery
Operations: Multiple pet clinics in Bengaluru with expansion plans and quick commerce dark store network