Funding · Commerce & Consumer Brands

Supertails raises ₹125 crore in Series B funding

By Startup Enthusiast · 13 February 2024

What they do

Supertails is a full-stack pet care platform offering food, accessories, vet consultations, and pharmacy

It raised ₹125 crore ($15 million) in Series B funding led by RPSG Capital Ventures

The company plans to open 25+ offline stores and expand its healthcare services

Supertails raised ₹125 crore ($15 million) in Series B funding.
The round was led by RPSG Capital Ventures.
Existing investors Fireside Ventures, Saama Capital, DSG Consumer Partners, and Sauce VC also participated.
The company has raised $27.5 million in total since inception.
Funds will be used for customer acquisition, technology investment, and healthcare expansion.
Supertails plans to open offline stores — first trial stores in Bengaluru, Mysore, and Ahmedabad.
It aims to have 5-7 stores in the next two quarters and at least 25 stores within two years.
The company is also pursuing acquisition opportunities to fuel growth.

India's pet population is about 35 million, growing at over 15% CAGR.
The Indian pet care market has a potential size of $5 billion.
Competitors include Heads Up For Tails, Goofy Tails, and JustDogs.
Heads Up For Tails is the largest funded in the segment with a $37 million Series A.

Supertails is a full-stack pet care platform with an app offering food, treats, accessories, pet essentials, online vet consultations, online behavior training, and a pet pharmacy.
It serves over 18,000 pin codes across India.
The company's current ARR is ₹120 crore.
It targets an ARR of ₹500 crore within two years.
Private labels Henlo and Skaters contribute to revenue; target is 25-30% revenue from private labels.
FY23 revenue from operations was ₹33 crore (up from ₹7.82 crore in FY22).
FY23 losses were ₹30.6 crore (up from ₹11.65 crore in FY22).

Open 5-7 offline stores in the next two quarters and at least 25 stores within two years.
Recruit 50 veterinary doctors for offline and online services.
Launch new private label products: treats and wet food for dogs and cats.
Pursue acquisition opportunities to fuel growth.

RPSG Capital Ventures (lead) — Managing Partner Abhishek Goenka commented on the investment.
Fireside Ventures (existing) — Founder and Managing Partner Kanwaljit Singh commented on Supertails' journey.
Saama Capital (existing)
DSG Consumer Partners (existing)
Sauce VC (existing)

Product: Pet food, treats, accessories, essentials and integrated pet care services including veterinary clinics and at-home consultations
Customers: Urban pet parents seeking comprehensive pet care solutions from nutrition to veterinary services
How it makes money: B2C marketplace with quick commerce delivery, veterinary clinic network and at-home services generating recurring household spending
What sets it apart: Integrated ecosystem spanning nutrition, medicines, veterinary care, grooming, diagnostics and quick commerce with 30-minute delivery
Operations: Multiple pet clinics in Bengaluru with expansion plans and quick commerce dark store network