Funding · Commerce & Consumer Brands

Supertails raises $30M, recovers from warehouse fire

By Startup Enthusiast · 27 February 2026

What they do

Supertails is a pet care startup based in Bengaluru

It raised $30M led by Venturi Partners and resumed operations after a warehouse fire

The fire destroyed inventory during its flagship sale, but less than 1% of orders were cancelled

A fire broke out at Supertails' leased Bengaluru warehouse on 22 February 2026.
The fire started in a perfume warehouse and spread to Supertails' facility.
All staff were evacuated safely.
The fire destroyed all inventory stored at that facility.
The incident occurred during Supertails' flagship sale 'What The Fluff' (WTF Sale'26).
The company paused the sale as a safety measure and due to fulfillment uncertainty.
Less than 1% of total orders required cancellation because of stock loss.
Within 72 hours, Supertails set up a new primary warehouse in Bengaluru and resumed operations.

The company raised $30M (₹270 crore) in a funding round led by Venturi Partners.
Participating investors include Nippon India Alternative Investments and Titan Capital Winners Fund.
Existing investors Fireside Ventures, RPSG Capital Ventures, Sauce VC, and Saama Capital also participated.
The funds will be used to strengthen the pet care ecosystem and expand to new geographies.

Supertails is a pet care startup based in Bengaluru.
It sells pet products and offers veterinary services.
The company plans to scale its clinic network and expand at-home veterinary services.
It also aims to accelerate quick delivery and dark store rollout in key urban markets.

Supertails plans to strengthen its end-to-end pet care ecosystem.
It will expand to new geographies.
The company will scale its clinic network and at-home veterinary services.
It aims to accelerate quick delivery and dark store rollout in key urban markets.
The WTF Sale'26 will return with new dates.

Product: Pet food, treats, accessories, essentials and integrated pet care services including veterinary clinics and at-home consultations
Customers: Urban pet parents seeking comprehensive pet care solutions from nutrition to veterinary services
How it makes money: B2C marketplace with quick commerce delivery, veterinary clinic network and at-home services generating recurring household spending
What sets it apart: Integrated ecosystem spanning nutrition, medicines, veterinary care, grooming, diagnostics and quick commerce with 30-minute delivery
Operations: Multiple pet clinics in Bengaluru with expansion plans and quick commerce dark store network