Funding · Commerce & Consumer Brands

Supertails raises $10M in Series A funding

By Startup Enthusiast · 9 November 2022

What they do

Supertails is a full-stack petcare platform selling pet supplies and online vet consultations

It raised $10 million in Series A funding led by Fireside Ventures, with participation from existing investors and angels

The company plans to use the funds to build tech, launch its own app, and expand into vet diets and pet pharmacy

Supertails raised $10 million in Series A funding.
The round was led by Fireside Ventures.
Existing investors Saama Capital and DSG Consumer Partners also participated.
Angel investors included Kunal Shah, Sanjay Kapoor, Varun Alagh, Ankit Nagori, and Shashank Mehta.
The company will use the funds to build innovative technology and launch its own app.
It will also build its D2C brand Henlo and expand vet diets and pet pharmacy verticals.
The funds will strengthen the supply chain and innovate the post-sale experience.

The Indian pet-care industry is on a massive growth trajectory.
Pet ownership is rising across metro and tier 1 markets.
Supertails has already achieved an ARR of Rs 50 Crores in the last 18 months.
It targets an ARR of Rs 100 Crores by March 2023.

Supertails is a full-stack petcare platform offering pet supplies and online vet consultations.
It has conducted over 20,000 online vet consultations.
It also provides online behavioural training for pets.
The platform carries 10,000+ SKUs from 200+ partner brands across pet food, treats, accessories, and grooming.
It launched V-diets for online sale of vet diets.

Fireside Ventures (lead) — Venture capital firm focused on consumer brands.
Saama Capital (existing) — Venture capital firm investing in early-stage companies.
DSG Consumer Partners (existing) — Consumer-focused investment firm.
Kunal Shah (angel) — Founder of CRED.
Sanjay Kapoor (angel) — Founder of Genesis Luxury Fashion.
Varun Alagh (angel) — Co-founder and CEO of MamaEarth.
Ankit Nagori (angel) — Founder of Curefoods.
Shashank Mehta (angel) — Founder and CEO of The Whole Truth Foods.

Product: Pet food, treats, accessories, essentials and integrated pet care services including veterinary clinics and at-home consultations
Customers: Urban pet parents seeking comprehensive pet care solutions from nutrition to veterinary services
How it makes money: B2C marketplace with quick commerce delivery, veterinary clinic network and at-home services generating recurring household spending
What sets it apart: Integrated ecosystem spanning nutrition, medicines, veterinary care, grooming, diagnostics and quick commerce with 30-minute delivery
Operations: Multiple pet clinics in Bengaluru with expansion plans and quick commerce dark store network