Funding · Commerce & Consumer Brands

Supertails in talks to raise $15-20 million

By Startup Enthusiast · 26 November 2025

What they do

Supertails sells pet toys, food, accessories and offers vet consultations, training and clinics

It is in talks to raise $15-20 million led by Singapore-based Venturi Partners; existing backers may join

India's pet care market is expected to double to $7 billion by 2028, attracting new players and investors

Supertails is in talks to raise $15-20 million in a funding round.
The round is led by Venturi Partners, a Singapore-based consumer-focused investment firm.
Existing backers are likely to participate in the round.
The final structure of the round is still being negotiated.
The company has not yet filed its FY25 results with the Ministry of Corporate Affairs.
Supertails and Venturi Partners did not respond to queries about the deal.

India's pet care market is estimated to double to $7 billion by 2028 from $3.5 billion currently.
The number of pets in Indian households rose to 32 million in 2024 from 26 million in 2019.
Petcare startups in India raised almost $124 million in 64 rounds between 2022 and November 2025.
Reliance Consumer Products recently launched Waggies in the petcare market.
Nestle picked a minority stake in Drools in May, pushing it to unicorn status.

Supertails offers pet supplies such as toys, accessories and pet food.
It provides services including online vet consultation, pet training and pet pharmacies across India.
It operates pet clinics offering grooming, consultation, vaccination and surgery.
The company has over 100 experience centers across 20+ cities.
It has a D2C app with millions of monthly active users and a repeat purchase rate above 60%.
Supertails+ is a subscription model for at-home pet care.
It uses AI-powered pet health monitoring and personalised nutrition plans.
The platform has partnerships with 5,000+ vets nationwide.
Gross margins are above 45% and customer retention is 95%+.

Funds will be used to scale the offline footprint to 500+ stores by 2027.
Funds will support category expansions into pet insurance, advanced diagnostics and premium boarding services.
Funds will be used for R&D on AI-driven wearables and genetic testing kits.
International forays into Southeast Asia are planned.
The company aims for a path to EBITDA positivity within 18 months.

Product: Pet food, treats, accessories, essentials and integrated pet care services including veterinary clinics and at-home consultations
Customers: Urban pet parents seeking comprehensive pet care solutions from nutrition to veterinary services
How it makes money: B2C marketplace with quick commerce delivery, veterinary clinic network and at-home services generating recurring household spending
What sets it apart: Integrated ecosystem spanning nutrition, medicines, veterinary care, grooming, diagnostics and quick commerce with 30-minute delivery
Operations: Multiple pet clinics in Bengaluru with expansion plans and quick commerce dark store network

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