Funding · Commerce & Consumer Brands

Supertails raises $2.6 million in pre-series A round

By Startup Enthusiast · 30 June 2021

What they do

Supertails is a digital pet care platform based in Bengaluru

It raised $2.6 million in a pre-series A round led by Saama Capital and DSG Consumer Partners

Bollywood actor Deepika Padukone also invested in this round

Supertails, a digital pet care platform, raised $2.6 million in a pre-series A round.
The round was led by Saama Capital and DSG Consumer Partners.
Other participating investors include Titan Capital, Sauce VC, and Whiteboard Capital.
Bollywood actor Deepika Padukone also invested in this round.
The company is based in Bengaluru.
Supertails offers veterinary care and regular food supplies for pets.

India is one of the highest growing pet care markets globally in the last five years.
This growth is driven by millennial pet adoption and pandemic companionship needs.
The company plans to add more products and services for pet parents.

Saama Capital (lead)
DSG Consumer Partners (lead)
Titan Capital (participated)
Sauce VC (participated)
Whiteboard Capital (participated)
Deepika Padukone (participated) — Bollywood actor; also invested in Drums Food International, Bellatrix Aerospace, and Blusmart.

Product: Pet food, treats, accessories, essentials and integrated pet care services including veterinary clinics and at-home consultations
Customers: Urban pet parents seeking comprehensive pet care solutions from nutrition to veterinary services
How it makes money: B2C marketplace with quick commerce delivery, veterinary clinic network and at-home services generating recurring household spending
What sets it apart: Integrated ecosystem spanning nutrition, medicines, veterinary care, grooming, diagnostics and quick commerce with 30-minute delivery
Operations: Multiple pet clinics in Bengaluru with expansion plans and quick commerce dark store network