News · Commerce & Consumer Brands

Supertails warehouse gutted in Bengaluru fire, inventory destroyed

By Startup Enthusiast · 13 March 2026

What they do

Supertails is a pet care marketplace that sells pet food, toys, and other supplies, and offers veterinary services and at-home grooming

A fire at a Bengaluru warehouse on February 22 destroyed all of Supertails' inventory stored there, though no employees were harmed

The incident occurred during the company's flagship sale, which it had to cancel, but less than 1% of orders were affected

Supertails suffered major losses after a fire destroyed its inventory at a Bengaluru warehouse on February 22.
Three warehouses were affected, including Supertails’ own, as the fire started at a perfume warehouse in the same facility.
No employees were harmed in the incident, but all inventory stored at the warehouse was destroyed.
The fire occurred during Supertails’ flagship WTF Sale, which it had to cancel the next day.
The sale had recorded the highest revenue in the company’s five-year history before the incident.
Supertails has secured a new primary warehouse in Bengaluru that is now fully operational.
Less than 1% of orders placed during the sale were cancelled due to the incident.
New dates for a fresh sale will be announced soon.

Supertails is a major player in the pet care industry, offering a wide range of products and services.
The company has raised over $57 Mn from investors like RPSG Capital Ventures and Sauce.vc.
Supertails is expanding its dark store network to achieve 80% quick delivery coverage in major cities by March 2026.
The company reported a net loss of ₹52 Cr in FY25, up from ₹41 Cr in the previous year.

Supertails is a pet care marketplace that sells pet food, toys, and other supplies.
It also offers veterinary services, including online consultations, clinics, and at-home services.
The company provides quick delivery of pet supplies, medicines, and grooming services in under 30 minutes in select areas.
Supertails is expanding its pet clinic network to 15 locations in Bengaluru.
The company was in talks to acquire Blue 7 Vets last year but the deal did not materialise.

Supertails is focusing on expanding its dark store network to achieve nearly 80% quick delivery coverage across Mumbai, Bengaluru, and Delhi NCR by March 2026.
The company will announce new dates for a fresh sale after the incident.

RPSG Capital Ventures (investor) — Invested in Supertails in earlier funding rounds.
Fireside Ventures (investor) — Invested in Supertails in earlier funding rounds.
Saama Capital (investor) — Invested in Supertails in earlier funding rounds.
DSG Consumer Partners (investor) — Invested in Supertails in earlier funding rounds.
Sauce.vc (investor) — Invested in Supertails in earlier funding rounds.
Titan Capital (investor) — Invested in Supertails’ Series C round in 2026.
Nippon India (investor) — Invested in Supertails’ Series C round in 2026.

Product: Pet food, treats, accessories, essentials and integrated pet care services including veterinary clinics and at-home consultations
Customers: Urban pet parents seeking comprehensive pet care solutions from nutrition to veterinary services
How it makes money: B2C marketplace with quick commerce delivery, veterinary clinic network and at-home services generating recurring household spending
What sets it apart: Integrated ecosystem spanning nutrition, medicines, veterinary care, grooming, diagnostics and quick commerce with 30-minute delivery
Operations: Multiple pet clinics in Bengaluru with expansion plans and quick commerce dark store network