Partnership · Commerce & Consumer Brands

Cars24 partners with OpenAI for AI agents

By Startup Enthusiast · 2 March 2026

What they do

Cars24 runs an online marketplace for buying and selling used cars

It has partnered with OpenAI to build AI-powered agents across customer journeys and internal workflows

Early results show a 50% rise in support resolution rates and 80% faster service turnaround

Cars24 announced a strategic partnership with OpenAI to develop AI-powered consumer experiences and intelligent agents.
The partnership combines OpenAI’s enterprise-grade AI models with Cars24’s automotive commerce infrastructure and trust systems.
The integration spans customer journeys and internal workflows: vehicle discovery, customer support, sales, financing and post-purchase engagement.
The initiative is not a pilot; it is embedded directly into production systems to reduce friction across buying, selling, financing and owning a car.
Cars24’s engineering, product and AI teams will work with OpenAI to build, test and scale intelligent agents for high-volume workflows and decision-support in multiple markets.
Cars24 also launched its application on the ChatGPT Store, enabling users to discover new and used cars through a conversational interface.
Cars24 is rolling out ChatGPT Enterprise across its central workforce.

CEO Vikram Chopra said the automotive commerce ecosystem remains operationally heavy with fragmented information and multiple checkpoints.
Chopra stated that incremental improvements are not enough; the system itself needs to become more intelligent.
He sees this collaboration as foundational infrastructure that will compound in efficiency and trust over years, not a short-term advantage.

Cars24 is an automotive commerce platform for buying and selling used cars.
It combines an online marketplace with physical inspection centres and financing options.
The platform handles vehicle discovery, customer support, sales, financing and post-purchase engagement.
Cars24 operates in multiple markets across India and other countries.
The company uses its own trust systems and operational stack to manage transactions.

Cars24’s engineering, product and AI teams will work with OpenAI to build, test and scale intelligent agents for high-volume workflows and decision-support in multiple markets.
The objective is to move beyond incremental automation to create intelligent systems that assist decisions, streamline complexity and improve outcomes at scale.

Product: An online platform for used-car buying, selling, and related lending services.
Customers: Consumers and dealers transacting in used cars.
How it makes money: It earns from vehicle sales, marketplace transactions, and financing-related services.
What sets it apart: Uses AI to improve operating efficiency and support growth.
Operations: Operates across multiple countries and runs auction and retail businesses in India.