Launch · Financial Services
Groww unveils AI assistant and bond trading at event
By Startup Enthusiast ·

- Date
- Company
- Groww
- What it does
- Online investing platform for stocks and mutual funds
- Kind
- Launch
- Based in
- Bengaluru
- Sector
- Financial Services
What they do
Groww is an online platform for demat accounts, stock trading, and direct mutual fund investments in India
What happened
At its first product showcase, Groww Next 2026, it launched an AI investing assistant, a bond trading feature, and a high-frequency trading mode
Why it matters
The company also reported a net profit of Rs 547 crore for Q3 FY26, up 16% from the previous quarter
The details
- Groww held its first product showcase, Groww Next 2026, in Bengaluru.
- It launched GR 1, an AI investing assistant in beta, which acts as a research analyst and reads market trends and news sentiment.
- GR 1 provides personalised insights based on the user's portfolio, with consent layers and execution controls for safety.
- Groww introduced Groww Prime, an opt-in service for mutual fund management with deeper portfolio insights and dedicated support.
- Groww Prime includes advanced portfolio health checks, SIP monitoring tools, and intelligent nudges.
- The company launched retail access to the secondary bond market, allowing users to buy and sell bonds like equity.
- It also launched a dedicated high-frequency trading mode with a specialised physical keyboard for fast trading.
- Groww added behavioural safeguards in the F&O segment, including risk alerts and optional trading locks.
The bigger picture
- Groww reported a net profit of Rs 547 crore in Q3 FY26, up 16% from Rs 471 crore in the previous quarter.
- The company debuted on Indian stock exchanges in November last year, listing at Rs 114 per share on BSE, a 14% premium over the issue price.
- The grey market premium at listing was muted at around 3%, indicating cautious investor sentiment.
- These launches aim to expand Groww's product range beyond basic investing into AI-driven tools and advanced trading features.
About the business
- Groww is an online platform for demat accounts, stock trading, and direct mutual fund investments in India.
- It offers stocks, ETFs, IPOs, margin trading, stock screener, F&O, indices, terminal, option chain, pledge, commodities, and API trading.
- It also provides mutual funds, SIPs, NFOs, bonds, gold, silver, international ETFs, and credit products like loans against securities and personal loans.
- Groww claims over 2 crore active investors and is called India's #1 investing platform.
- The platform is trusted by over 130 million Indians, according to its website.
- Groww generates revenue through brokerage fees, mutual fund commissions, and other transaction-based charges.
What happens next
- Groww plans to continue optimising its infrastructure to reduce latency and ensure platform stability during peak volatility.
- The company aims to expand its family wealth management feature, digitising PMS and AIF investments.
Founders
- Lalit Keshre, Founder
- Ishan Bansal, Founder
- Harsh Jain, Founder
- Neeraj Singh, Founder
- Subramanya SV, Founder
- Anand Dalmia, Founder
More on Groww
- Groww starts rolling out US stock investing29 September 2026 · Launch
- Groww CEO identifies deeptech as India's next growth phase26 September 2026 · Analysis
- Peak XV and Sequoia sell Groww shares worth ₹1,999 crore16 September 2026 · Stake sale · ₹1,918 crore
- Groww captures 44% of new active client additions8 September 2026 · Milestone
- Groww posts ₹2,083 Cr profit in FY2628 August 2026 · Results · ₹2,083 Cr
- Groww wins Startup of the Year at 2026 awards27 August 2026 · Award
- Groww parent company added to MSCI India Index13 August 2026 · Milestone
- Fisdom founders to exit Groww6 August 2026 · People
Same day
- Supreme Court dismisses ED appeal against Razorpay2 March 2026 · Policy
- Amazon India removes referral fees on products under ₹1,000 from March 162 March 2026 · Launch
- Oxyzo launches first credit fund2 March 2026 · Launch
- Inamo raises $8M in Series A funding2 March 2026 · Funding · $8M
- Cars24 partners with OpenAI for AI agents2 March 2026 · Partnership
- Madrasi Kaapi House founders share journey in Shark Tank India interview2 March 2026 · Analysis