Launch · Financial Services

Groww starts rolling out US stock investing

By Startup Enthusiast · 29 September 2026

What they do

Groww is a Bengaluru investing app with over 2 crore active users and roughly ₹4 lakh crore in assets

It began offering US stocks and ETFs last week through GIFT City, with all users expected to get access within a month

Futures and options brought in 52% of June-quarter revenue, so Groww is adding products to lean on them less

Groww started a phased rollout of US stock investing last week.
Users can trade over 10,000 US stocks and ETFs, including fractional shares.
The service runs through GIFT City, where Groww got an IFSCA licence in July.
US broker infrastructure comes from Alpaca Securities.
Every user should have it within about a month.

Groww wants to depend less on F&O trading (futures and options), which was 52% of June-quarter revenue.
Indian interest in US tech and AI stocks has grown with strong Nasdaq returns and a weaker rupee.

Groww is an app where people in India can buy and sell stocks and invest in mutual funds, ETFs, bonds and IPOs.
Its customers are individual retail investors, many of them first-time investors who open an account on the phone without paperwork.
It earns mainly from brokerage fees (a small charge on each trade) and from charges on futures and options trading; direct mutual fund plans carry no charge.
It also sells margin trading (lending money to customers so they can buy more shares than they could pay for), commodities and, from late September 2026, US stocks.
Its own site says it is India's largest stockbroker by active users on the NSE, with over 2 crore (20 million) investors.
It is based in Bengaluru and runs fully online.