Funding · Commerce & Consumer Brands
Aman Gupta invests in FIG Living
By Startup Enthusiast ·
- Date
- Company
- FIG Living
- What it does
- Design-led home and lighting brand
- Kind
- Funding
- Amount
- Undisclosed
- Based in
- Greater Noida
- Founded
- 2025
What they do
FIG Living designs lamps, side tables and other home products, most sold flat-packed for customers to assemble at home. boAt co-founder Aman Gupta invested…
What happened
Founded in 2025 by ex-boAt executive Sushant Sharma, it runs at about ₹12 crore a year and grows 20% a quarter
The details
- Aman Gupta invested in FIG Living through his firm SailThru Ventures, announced on 29 September 2026.
- The amount was not disclosed.
- Founder Sushant Sharma earlier worked with Gupta at boAt.
- The money will widen distribution and add physical brand experiences.
- FIG also plans global design partnerships.
The bigger picture
- FIG says it runs at about ₹12 crore in yearly revenue and serves 40,000-plus customers.
- It is growing about 20% a quarter and targets ₹18 crore after the festive season.
- It holds more than 36 design patents.
About the business
- FIG Living sells decorative lighting such as floor, table, pendant and wall lamps, plus cushion covers, candles and figurines.
- Its buyers are Indian households looking for design-led home decor, and it sells to them directly through its own website.
- It makes money from direct online sales; nearly 80% of its range is a do-it-yourself flat-pack format that ships easily.
- It is different because the products are made in-house at a factory park in Greater Noida, run by a parent firm that has made lamps for export for about 30 years.
- It says it has reached about US$1.63M a year in sales (annual run rate, meaning current monthly sales scaled to a year) and over 40,000 customers in 2026.
- It delivers across India and plans to grow beyond lighting into wider home products.
The deal
- Type
- funding
Investors
- SailThru Ventures (lead) — Aman Gupta's investment firm.
Founders
- Sushant Sharma, Founder
Other articles talking about it
More on FIG Living
Same day
- Bewakoof's FY26 revenue rises 40%, loss widens29 September 2026 · Results
- Bharat Housing Network raises $5 million in green bonds29 September 2026 · Funding · $5M
- Subway India operator EverBrands files for IPO29 September 2026 · IPO · ₹600 Cr
- Flipkart adds 14 million cubic feet of storage29 September 2026 · Launch
- Groww starts rolling out US stock investing29 September 2026 · Launch
- 4.4% of Honasa Consumer changes hands in block deal29 September 2026 · Stake sale · ₹643 Cr