Funding · Commerce & Consumer Brands

Amazon India to invest $3 Bn in quick commerce arm Amazon Now by 2030

By Startup Enthusiast · 25 September 2026

What they do

Amazon Now is an ultra-fast grocery delivery service offering daily essentials within minutes

Amazon India plans to invest $3 Bn (₹28,790 Cr) in Amazon Now over the next four years, with $1 Bn by 2027 and $2 Bn by 2030

The investment will expand dark stores, improve inventory software, and use AI for demand prediction, targeting 1,300 stores by 2027

Amazon India plans to invest $3 Bn (₹28,790 Cr) in its quick commerce arm, Amazon Now, over the next four years.
$1 Bn of this will be spent by 2027, with an additional $2 Bn by 2030.
The investment will be used to expand dark stores, improve inventory management, and deploy AI for demand prediction.
Amazon Now focuses on daily essentials like groceries, personal care, and small appliances, not electronics like iPhones.
The service has already expanded to over 60 cities, including Amritsar and Jaipur, and aims to reach 100 cities by Diwali.
Amazon Now has crossed $1 Bn in annualized gross sales in India, with orders doubling every quarter.
The company plans to scale its dark store network to 1,300 stores by April 2027 from 750 currently.

Amazon Now is expanding rapidly to compete with established players like Blinkit, Swiggy Instamart, and Zepto.
The quick commerce market in India is projected to reach $40 Bn by 2030, driving Amazon's investment.
New entrants like Flipkart Minutes and JioMart are also expanding their dark store networks aggressively.
Amazon's previous investments include ₹2,000 Cr for new fulfillment centers and $35 Bn in India by 2030.

Amazon Now is an ultra-fast grocery delivery service offering daily essentials like groceries, personal care, and small appliances.
It delivers within minutes to customers in over 60 Indian cities, including tier II and III towns.
The service has crossed $1 Bn in annualized gross sales in India, with orders doubling every quarter.
Amazon Now uses a network of dark stores to fulfill orders quickly, focusing on daily essentials rather than electronics.
The company aims to expand to 100 cities by Diwali and has already launched in Amritsar and Jaipur.

Amazon Now aims to expand to 100 cities by Diwali.
The company plans to scale its dark store network to 1,300 stores by April 2027.
It will use AI tools for demand prediction and improve inventory management software.

Amazon India (investor) — E-commerce giant with a significant presence in India.