Launch · Mobility & Logistics

Amazon Now expands to 100 cities in India with 1,000 micro-fulfilment centres

By Startup Enthusiast · 27 April 2026

What they do

Amazon Now is an ultrafast delivery service offering 30-minute deliveries on thousands of items in India

Amazon plans to expand Amazon Now to 100 cities, backed by over 1,000 micro-fulfilment centres (MFCs), as part of a ₹2,800 crore investment

The service has seen strong growth, with orders increasing 25% month-on-month and Prime users tripling their shopping frequency

Amazon Now, Amazon India's ultrafast delivery service, is expanding to 100 cities across India, backed by over 1,000 micro-fulfilment centres (MFCs).
The expansion is part of a ₹2,800 crore investment aimed at strengthening infrastructure and operations in the country.
Currently operational in Delhi NCR, Mumbai, and Bengaluru, Amazon Now will extend to cities like Pune, Hyderabad, Chennai, Kolkata, and Jaipur.
The company plans to onboard over 16,000 farmers into its supply chain, enabling direct sourcing of fresh produce.
Amazon Now competes with local players like Blinkit, Instamart, and Zepto, which have already built extensive networks of dark stores.

India's quick commerce market is projected to reach $40 billion by 2030, driving Amazon's aggressive expansion.
Amazon Now's growth is supported by strong early traction, with Prime users tripling their shopping frequency after adopting the service.
The company aims to build a dense network of MFCs to reduce delivery times and improve last-mile logistics.

Amazon Now offers ultrafast delivery of groceries, fresh produce, frozen food, personal care, fashion, beauty products, small appliances, healthcare supplements, and pet supplies.
Amazon Now is integrated with Amazon Prime, offering unlimited free deliveries on eligible ultra-fast orders for Prime members.
The company's expansion includes both metro and non-metro cities, aiming to reach a broader customer base.
Amazon Now's farm-to-consumer model strengthens its supply chain by directly sourcing fresh produce from over 16,000 farmers.

Amazon Now plans to expand to 100 cities across India, including both metro and non-metro areas.
The company aims to more than triple its micro-fulfilment centre (MFC) count from 300 to over 1,000.
Amazon is onboarding over 16,000 farmers to strengthen its fresh produce supply chain.