Stake sale · Commerce & Consumer Brands
4.4% of Honasa Consumer changes hands in block deal
By Startup Enthusiast ·

- Date
- Company
- Honasa Consumer
- What it does
- Parent of Mamaearth and The Derma Co
- Kind
- Stake sale
- Amount
- ₹643 Cr
- Stage
- Block deal
- Based in
- Gurugram
- Founded
- 2016
What they do
Honasa Consumer owns beauty and personal care brands such as Mamaearth and The Derma Co, and is listed on Indian exchanges
What happened
About 1.4 crore shares, or 4.4% of the company, traded in a block deal worth about ₹643 crore on 29 September
Why it matters
Buyers and sellers were not named; the price of ₹450 was about 3.4% below the previous close
The details
- About 1.4 crore Honasa shares changed hands in a block deal on 29 September 2026.
- That is roughly 4.4% of the company.
- Shares traded at ₹450 each, about ₹643.4 crore in total.
- The price was about 3.4% below the previous close.
- The shares fell about 3% in early trade.
The bigger picture
- A report the day before said Peak XV, Sequoia and Redwood Trust planned to sell 2.73%.
- The actual deal was much larger than reported.
- Buyers and sellers had not been confirmed.
About the business
- Honasa is a house of beauty and personal care brands covering skincare, haircare, baby care and men's grooming.
- Its best-known brand is Mamaearth; others include The Derma Co, Aqualogica, Dr Sheth's, BBlunt and Reginald Men.
- It sells to young, ingredient-conscious shoppers through its own online stores, marketplaces and retail shops.
- It earns money by selling its own branded products at a margin, with a digital-first approach to marketing.
- Its products reach 750+ districts across India, and revenue for FY26 was above ₹2,390 crore.
The deal
- Type
- block deal
Founders
- Varun Alagh, Co-founder and CEO
- Ghazal Alagh, Co-founder, Chief Mama
Other articles talking about it
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