Results · Commerce & Consumer Brands

Bewakoof's FY26 revenue rises 40%, loss widens

By Startup Enthusiast · 29 September 2026

What they do

Bewakoof sells casual clothing and accessories such as T-shirts, hoodies, bags and phone covers, mostly online

Operating revenue rose 40.5% to ₹243 crore in FY26, a sharp pick-up from 7% growth the year before

Costs grew too, so the loss widened 19% to ₹87.4 crore; Aditya Birla Group's TMRW owns the brand

Bewakoof sells casual fashion online: printed t-shirts, hoodies, sweaters, mobile cases and accessories for men and women.
Its buyers are young Indian shoppers who want trendy, affordable everyday wear with fun designs.
It earns money by selling its own brand directly to customers through its website and app, and it also lists a store locator for physical stores.
It is a direct-to-consumer (sells straight to buyers, with no middle retailer) label built around its own creative designs.
Revenue rose about 40% to Rs 243 crore in FY26, while the net loss widened to Rs 87.4 crore.
The company says it has sold over 10 crore products to more than 2 crore customers.

Prabhkiran Singh: civil engineering graduate of IIT Bombay, co-founded Bewakoof in 2012 and led it as CEO for 14 years until stepping down in March 2026. LinkedIn: https://in.linkedin.com/in/prabhkiran-singh-a5124918
Siddharth Munot: IIT Bombay civil engineering graduate, co-founded Bewakoof in 2012 and later left the company.