Partnership
Bewakoof teams with Google Cloud on AI fashion
By Startup Enthusiast ·
- Date
- Company
- Bewakoof
- What it does
- AI custom fashion
- Kind
- Partnership
- Based in
- Mumbai
- Founded
- 2012
What they do
Bewakoof partnered with Google Cloud in June 2024 to add AI-powered customised fashion to its platform
What happened
The tie-up lets shoppers get custom designs, including an AI-made T-shirt line
Why it matters
It was an early example of a large Indian fashion brand using generative AI
The details
- Bewakoof partnered with Google Cloud.
- Aim is AI-based custom fashion on the platform.
More on Bewakoof
- Bewakoof's FY26 revenue rises 40%, loss widens29 September 2026 · Results
- ABFRL lifts Bewakoof stake to 99%8 June 2026 · Stake sale
- Bewakoof founder Prabhkiran Singh to step down24 February 2026 · People
- Bewakoof narrows FY25 loss by 29%31 October 2025 · Results · Rs 73.2 crore
- Bewakoof opens first store in Pune16 January 2025 · Launch
- Bewakoof loss halves in FY2313 January 2024 · Results · Rs 12.7 crore
- Bewakoof revenue grows 26% in FY2219 April 2023 · Results · Rs 160 crore
- Aditya Birla's TMRW buys Bewakoof majority1 December 2022 · Acquisition · Rs 200 crore