Acquisition · Commerce & Consumer Brands

Supertails in talks to acquire Blue 7 Vets

By Startup Enthusiast · 18 March 2025

What they do

Supertails sells pet essentials and offers online vet consultations

It is acquiring Blue 7 Vets, a Mumbai-based multispecialty veterinary clinic

The deal supports Supertails' offline expansion and entry into Mumbai; supertails plans to tap into 10 lakh pets across India over two years

Supertails is in talks to acquire Blue 7 Vets, a multispecialty veterinary clinic.
The acquisition is part of Supertails' 'build and buyout' strategy for offline clinic expansion.
The transaction is undergoing due diligence and is likely to close in the coming months.
This acquisition marks Supertails' entry into Mumbai.
Supertails launched its first offline clinic in Bengaluru last month.
The Bengaluru clinic has separate waiting areas for cats, dogs, and small animals.
It also offers an on-site pharmacy, OPD, radiology, grooming, and diagnostic lab.
Supertails plans at-home care services and three additional clinics in Bengaluru.

India's pet care industry is valued at $3.5 billion and expected to grow significantly.
Supertails served over 500,000 customers in the last three years.
Supertails' FY24 revenue nearly doubled to ₹67.3 crore from FY23.
Supertails' FY24 losses were ₹41.1 crore, up from ₹30.6 crore in FY23.

Supertails was founded in 2021 and is based in Bengaluru.
It offers pet essentials (food, treats, accessories), telemedicine, and online vet consultations via website and app.
Supertails provides same-day delivery in Delhi, Mumbai, Hyderabad, and Bengaluru.
It has launched three private labels.
Blue 7 Vets was founded by Vikram Dave and Ashlesha Dave in Mumbai.
Blue 7 Vets has two branches: Borivali West and Altamount Road.
Blue 7 Vets is a 24/7 multispecialty clinic specializing in complex surgeries and critical care.
Blue 7 Vets' monthly revenue is about ₹4 crore.

Supertails plans to tap into 10 lakh pets across India over the next two years.
It plans at-home care services and three additional clinics in Bengaluru.
Series B funds are planned for customer acquisition, technology, healthcare services expansion, offline entry, and omnichannel experience.

Product: Pet food, treats, accessories, essentials and integrated pet care services including veterinary clinics and at-home consultations
Customers: Urban pet parents seeking comprehensive pet care solutions from nutrition to veterinary services
How it makes money: B2C marketplace with quick commerce delivery, veterinary clinic network and at-home services generating recurring household spending
What sets it apart: Integrated ecosystem spanning nutrition, medicines, veterinary care, grooming, diagnostics and quick commerce with 30-minute delivery
Operations: Multiple pet clinics in Bengaluru with expansion plans and quick commerce dark store network