Launch · Commerce & Consumer Brands
Zepto launches 10-minute Apple product delivery
By Startup Enthusiast ·
- Date
- Company
- Zepto
- What it does
- Quick commerce platform
- Kind
- Launch
- Founded
- 2021
What they do
Zepto delivers groceries, electronics, beauty products and toys across nearly 50 cities
What happened
It now delivers Apple products like iPhone 16e, AirPods, iPads and Apple Watch within 10 minutes, expanding its electronics category to over 5,000 SKUs
Why it matters
Over 1 million users searched for Apple products on Zepto in the last 30 days (some sources say 60 days)
The details
- Zepto has launched delivery of Apple products including iPhone 16e, AirPods, iPads, Apple Watch and accessories within 10 minutes.
- The company has expanded its electronics category to over 5,000 SKUs (stock keeping units, or distinct products).
- Over 1 million users searched for Apple products on Zepto in the last 30 days (some sources say 60 days).
- There was a 35% month-on-month increase in users searching for Apple products on Zepto.
- Zepto launched an ad campaign with the slogan 'Hey Siri, define fast, super fast'.
- Abhimanyu Singh is the business head of Zepto's electronics category.
The bigger picture
- Blinkit started delivering Apple products (MacBook Air, iPads, AirPods) within 10 minutes in select Indian cities nearly two weeks before Zepto's launch.
- Swiggy Instamart and BigBasket already deliver Apple products quickly.
- Quick commerce platforms are expanding beyond groceries into fashion, electronics, pharmaceuticals and food delivery.
- India's quick commerce is expected to contribute over 10% to e-commerce gross merchandise value (GMV) by FY25, according to a Bain & Company/IVCA report.
About the business
- Zepto offers over 45,000 products across groceries, electronics, beauty and toys.
- It operates in nearly 50 cities across India.
- The company delivers products within 10 minutes of ordering.
- Zepto's electronics category now includes over 5,000 SKUs.
Founders
- Aadit Palicha, CEO
- Kaivalya Vohra, Co-founder
About Zepto
- Product
- A rapid-delivery app for groceries and everyday essentials.
- Customers
- Consumers ordering groceries and essentials online.
- How it makes money
- It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
- What sets it apart
- It was built as a quick-commerce native company from day one.
- Operations
- Operates dark-store based 10-minute delivery across multiple Indian cities.
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