Partnership · Commerce & Consumer Brands

Zepto partners with VOKKA, Mia, Eveready for Rakhi and recycling

By Startup Enthusiast · 29 August 2026

What they do

Zepto is a quick-commerce platform delivering groceries and essentials in minutes

It co-created Raksha Bandhan gift sets with VOKKA, ran a campaign with Mia by Tanishq, and launched battery recycling with Eveready

The battery recycling initiative is India's first quick-commerce programme for used batteries, starting in Delhi and Bengaluru

Zepto partnered with VOKKA to create Raksha Bandhan fragrance gift sets sold on its platform.
The gift sets paired VOKKA Aqua and Thai Aqua perfumes with Rakhis.
VOKKA designed, sourced and shipped festive inventory to Zepto warehouses in under a month.
Mia by Tanishq ran a 'Make Your Sister Cry' Rakhi campaign in Mumbai and Delhi NCR.
Select Zepto deliveries included Mia-branded tissue paper with campaign message and gift vouchers.
Mia offered 100% off on making charges on diamond jewellery from 25 to 30 August.
Eveready and Zepto launched India's first quick-commerce battery recycling initiative 'Batteries for Better'.
Zepto users can select 'Return Battery' at checkout and hand used batteries to delivery partners.

VOKKA's business on Zepto grew multifold from launch through the Raksha Bandhan period.
The battery recycling initiative follows EPR guidelines and aims to expand to more cities.
These partnerships show Zepto's push to offer festive and sustainable services beyond groceries.

Zepto is a quick-commerce platform delivering groceries and essentials in minutes.
It operates in multiple Indian cities with a network of dark stores for fast delivery.
The company partners with brands for exclusive campaigns and product launches.
Zepto generates revenue through delivery fees, commissions, and advertising.
It competes with other quick-commerce players like Blinkit and Swiggy Instamart.

Eveready and Zepto plan to expand the battery recycling initiative to more cities.

Product: A rapid-delivery app for groceries and everyday essentials.
Customers: Consumers ordering groceries and essentials online.
How it makes money: It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
What sets it apart: It was built as a quick-commerce native company from day one.
Operations: Operates dark-store based 10-minute delivery across multiple Indian cities.