Results · Commerce & Consumer Brands

Supertails reports 3X revenue growth in FY23

What they do

Supertails is a tech-enabled pet-care startup offering nutrition, healthcare, and training

It reported 300% revenue growth in FY 2022-23 and a 5X increase in its consumer base

The growth was driven by tier 2 and 3 cities; it targets 150 Crore ARR by 2024

Supertails reported 300% revenue growth in FY 2022-23.
Its consumer base grew 5X in the last 12 months.
The company is a tech-enabled pet-care startup offering products and services.
It provides nutrition, healthcare, and training for pets.
Supertails launched its app recently.
It is the largest provider of teleconsultations in India, with over 50,000 consultations.
The company invited pet parents to a birthday bash campaign.

The growth was concentrated in tier 2 and 3 cities.
Supertails aims to reach 150 Crore ARR by 2024.
Its mission is to empower first-time pet parents with resources and information.

Product: Pet food, treats, accessories, essentials and integrated pet care services including veterinary clinics and at-home consultations
Customers: Urban pet parents seeking comprehensive pet care solutions from nutrition to veterinary services
How it makes money: B2C marketplace with quick commerce delivery, veterinary clinic network and at-home services generating recurring household spending
What sets it apart: Integrated ecosystem spanning nutrition, medicines, veterinary care, grooming, diagnostics and quick commerce with 30-minute delivery
Operations: Multiple pet clinics in Bengaluru with expansion plans and quick commerce dark store network