News · Commerce & Consumer Brands

Supertails launches third ad film campaign

What they do

Supertails is a digital pet care startup offering pet food, supplies, and veterinary care

It launched a new ad film called 'The Super-Store that comes to your door', its third campaign

The film is shot from a pet's eye view, highlighting the company's focus on customer experience. sector

Supertails launched a new ad film titled 'The Super-Store that comes to your door'.
This is the third film campaign for the one-year-old startup.
The film is shot from a pet's eye view, not a human's perspective.
The campaign aims to highlight Supertails as a one-stop pet care solution.
why

The campaign reinforces Supertails' focus on customer experience and community.
It shows the startup's investment in brand building despite being only a year old.
business

Supertails is a digital pet care startup offering a one-stop solution for pet food, supplies, veterinary care, and behaviour training.
It stocks over 200 brands and provides same-day delivery in key cities.
The company employs pet relationship managers to guide its community.
founders

Product: Pet food, treats, accessories, essentials and integrated pet care services including veterinary clinics and at-home consultations
Customers: Urban pet parents seeking comprehensive pet care solutions from nutrition to veterinary services
How it makes money: B2C marketplace with quick commerce delivery, veterinary clinic network and at-home services generating recurring household spending
What sets it apart: Integrated ecosystem spanning nutrition, medicines, veterinary care, grooming, diagnostics and quick commerce with 30-minute delivery
Operations: Multiple pet clinics in Bengaluru with expansion plans and quick commerce dark store network