News · Commerce & Consumer Brands

Aman Gupta and Anupam Mittal clash on Shark Tank

By Startup Enthusiast · 8 January 2026

What they do

BoAt is a consumer electronics company selling audio gear, wearables, and home accessories

Co-founder Aman Gupta and investor Anupam Mittal engaged in a heated on-air argument during a pitch

The public disagreement highlights the intense competitive nature between the show's prominent billionaire judges

Aman Gupta, co-founder of boAt, and Anupam Mittal, founder of Shaadi.com, engaged in a heated verbal exchange during a Shark Tank India episode.
The conflict arose while the judges were evaluating a pitch from a couple seeking investment for their toy brand.
Aman Gupta offered to work closely with the founders, emphasizing the importance of distribution over content.
Anupam Mittal challenged this, claiming superior knowledge of digital distribution for products in India.
Aman Gupta responded by questioning the success of Anupam Mittal's own ventures, leading to a sharp retort from the latter.
The situation was eventually de-escalated by fellow judge Namita Thapar before the deal was finalized.

Aman Gupta is a well-known investor on the reality show Shark Tank India.
The two judges have a history of public banter and competitive interactions on the show.
The show serves as a platform for brand exposure for the participating investors.

boAt sells a wide range of consumer electronics including true wireless earbuds, smartwatches, and Bluetooth speakers.
The company offers home entertainment products such as soundbars, projectors, and dashcams.
It operates a direct-to-consumer model through its official website and mobile application.
The brand provides personalization options like engraving for select products.
It offers a 12-month standard warranty plus a 3-month extended warranty on products purchased via its official channels.
The company targets the mass market with competitive pricing and frequent festive sales.