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Launch · Commerce & Consumer Brands

boAt launches AI-powered audio platform and party speakers

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boAt logo
Date
Company
boAt
What it does
Consumer electronics and audio brand
Kind
Launch
Based in
Mumbai
Founded
2015
Sector
Commerce & Consumer Brands

What they do

BoAt designs and sells affordable consumer electronics including true wireless earbuds, smartwatches, party speakers, and home audio systems

What happened

The company recently launched CREST AI, an artificial intelligence platform integrated into select earbuds, alongside a new range of high-output party speakers

Why it matters

These product launches signal boAt's strategy to integrate generative AI into wearable devices while expanding its portfolio of high-performance audio…

The details

  • boAt introduced CREST AI, an artificial intelligence platform developed in collaboration with Google Gemini.
  • The platform enables voice-based assistance, including Crest Ask for information, G-Assist for productivity tasks, and Crest Translate for real-time language translation.
  • CREST AI is currently available in select models like the Airdopes Prime 800 D, Airdopes Prime 701 ANC, and Nirvana Ion ANC.
  • The company also expanded its PartyPal speaker series with models ranging from the PartyPal Nova to the high-output PartyPal 650.
  • These new speakers feature UHF wireless microphones, karaoke auto-tuners, and RGB lighting to cater to various social event sizes.

The bigger picture

  • The integration of AI into earbuds aims to reduce reliance on smartphone screens for daily tasks like checking calendars or replying to emails.
  • The new party speaker range targets diverse consumer needs, from small indoor gatherings to large outdoor events requiring high-wattage sound systems.
  • boAt continues to position itself as a mass-market brand by offering advanced features like AI and high-fidelity audio at competitive price points.

About the business

  • boAt sells earbuds, headphones, neckbands and smartwatches, plus speakers, soundbars, power banks, dashcams and projectors.
  • Its buyers are Indian consumers who want affordable audio and wearable gadgets, from budget to premium models.
  • It makes money by selling its own branded devices, mostly through large online marketplaces; two customers gave about 58% of FY25 revenue.
  • It leads India's branded personal audio market with about 26% of value and 34% of units sold.
  • It sold over 34 million units in FY25 and earned about ₹3,100 crore in revenue (FY25), with a net profit of about ₹60 crore.
  • It operates across India, run by parent company Imagine Marketing, which has filed for a public share listing (IPO).

What happens next

  • The company plans to expand CREST AI features to more upcoming audio devices in its lineup.

The deal

Type
launch

Founders

  • Aman Gupta, Co-founder
  • Sameer Mehta, Co-founder

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