Launch · Commerce & Consumer Brands
boAt launches Kid Series with smartwatch and headphones for children
By Startup Enthusiast ·
- Date
- Company
- boAt
- What it does
- consumer electronics brand
- Kind
- Launch
- Stage
- growth
- Based in
- Mumbai
- Founded
- 2015
What they do
BoAt has launched its Kid Series, including a smartwatch and wireless headphones designed for children
What happened
The Sailor Nav 4G smartwatch costs ₹6,499 and the Sailor Play headphones cost ₹1,499
Why it matters
The products will be sold through boAt's website and e-commerce platforms
The details
- boAt has launched its Kid Series, which includes the Sailor Nav 4G smartwatch and Sailor Play wireless headphones for children.
- The Sailor Nav smartwatch is priced at ₹6,499 and supports 4G voice and video calling, live location tracking, and an SOS button.
- The Sailor Play headphones are priced at ₹1,499 and have a volume limit of 85dB, 40mm drivers, and up to 60 hours of battery life.
- Both products will be available through boAt's website and e-commerce platforms.
- The Sailor Nav also features a 1.4-inch HD display and audio messaging between users of the same device.
The bigger picture
- This launch marks boAt's entry into the children's technology market, expanding its product range beyond adult-focused wearables.
- The Kid Series includes features like location tracking and SOS buttons, which are important for parents monitoring their children's safety.
About the business
- boAt is a consumer electronics brand based in New Delhi, India, known for selling earbuds, headphones, smartwatches, and other wearable devices.
- The company operates through its website and e-commerce platforms, offering a wide range of products including true wireless earbuds, Bluetooth speakers, and power banks.
- boAt provides a 12-month standard warranty plus a 3-month extended warranty for products purchased on its website or app.
The deal
- Type
- launch
Founders
- Rahul Gandhi, co-founder and CEO
- Ritesh Agarwal, co-founder and CTO
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