StopDown
BOboAt logo
Launch · 15 October 2026boAtAudio and wearables brandboat-lifestyle.com ↗

boAt enters Sri Lanka and Bhutan

By ·

  • BoAt, the Indian audio and wearables brand, has started selling personal audio products, smartwatches and charging products in Sri Lanka and Bhutan
  • Its international revenue more than doubled in FY26, and the company adds the two countries to its Southeast Asia and Gulf presence
  • Its wearables business turned profitable in FY26, and charging products are building a growing profit pool beyond audio

What happened

  • boAt launched in Sri Lanka and Bhutan.
  • Products: audio, smartwatches and chargers.
  • International revenue more than doubled in FY26.
  • The range will widen market by market.

Why it matters

  • Overseas growth cuts dependence on India.
  • Profitable wearables show a broader profit base.

The business

  • Sells audio, wearables and charging products.
  • Already present in Southeast Asia and the GCC.
  • Aims to be a global lifestyle-tech brand from India.

The founders

AG

Aman Gupta

Co-founder
in
SM

Sameer Mehta

Co-founder
in

In numbers

more than doubledInternational revenue · FY26

What happens next

  • Deepen presence in existing international markets

Read it as a card in the app

Terms in this story

  • Profitability: A startup reaches profitability when its revenue grows faster than its costs until income covers every expense. The usual path runs through positive unit economics, then positive contribution margin, then break-even EBITDA, and finally profit after tax.

Everything on boAt → · All startup news on 15 October 2026 →

Is this boAt? Get your “Featured on StopDown” badge →