Eternal and SBI Card launch co-branded credit card
By Abha Lohia ·
Eternal: revenue, valuation and funding and every story →
- Eternal is the company behind food delivery app Zomato, quick-commerce service Blinkit and the District and Bistro apps
- A new co-branded credit card with SBI Card gives instant discounts across Zomato, District, Bistro and Blinkit, with early access through the apps and…
- Cardholders get a monthly discount cap of ₹2,000 across the four apps, a ₹499 joining fee and a free six-month Zomato Gold membership
What happened
- Eternal and SBI Card launched the Eternal SBI Card.
- It gives 10% instant discount on Zomato, District and Bistro.
- Blinkit gets 10% off on electronics and beauty, 5% on other categories.
- Combined monthly discount across the four apps is capped at ₹2,000.
- Cashback of 5% applies on select partner spends, capped at ₹1,000 a month.
Why it matters
- Co-branded cards tie customers to Eternal's apps through repeat discounts.
- The card gives SBI Card a route to heavy app users.
The business
- Eternal runs Zomato, Blinkit, District and Bistro.
In numbers
₹499Joining fee · 2026
₹2,000Monthly discount cap · 2026
What happens next
- Applications open in phases from October 22.
Terms in this story
- Quick commerce: Quick commerce delivers groceries and everyday items to your door in minutes, usually from a small nearby warehouse called a dark store. The model works only when enough orders come from a small area, because speed is expensive.
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