Partnership · Commerce & Consumer Brands

boAt partners with Spotify to bundle music subscriptions

By Startup Enthusiast · 5 August 2026

What they do

BoAt sells consumer electronics including wireless earbuds, headphones, smartwatches, and speakers to customers in India

The company partnered with Spotify to offer a four-month Premium subscription with the purchase of select audio products

This collaboration aims to enhance the user experience by combining hardware with ad-free music streaming services

boAt has entered a strategic partnership with Spotify Premium to offer bundled music subscriptions with its audio products.
Customers purchasing eligible boAt devices will receive a four-month Spotify Premium subscription.
The offer includes an initial 12-week period provided free of charge to the consumer.
The companies launched a digital marketing campaign titled 'HALF the Experience' to promote the collaboration.
The campaign highlights the contrast between interrupted audio and a seamless, high-quality listening experience.

The partnership aims to integrate hardware sales with digital music services for a better consumer experience.
boAt seeks to strengthen its connection with young Indian music listeners through this value-added offering.
The campaign emphasizes the importance of high-quality audio hardware in enjoying streaming music services.

boAt is a major Indian consumer electronics brand focusing on affordable audio and wearable technology.
Its product catalog includes True Wireless (TWS) earbuds, neckbands, headphones, and Bluetooth speakers.