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People · Commerce & Consumer Brands

DailyObjects appoints Zeenah Vilcassim as global marketing lead

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DailyObjects logo
Date
Company
DailyObjects
What it does
Design-led lifestyle and tech accessories brand
Kind
People
Based in
Gurugram
Founded
2012
Sector
Commerce & Consumer Brands

What they do

DailyObjects creates design-focused lifestyle products including technology essentials, carry solutions, and workspace accessories for modern consumers

What happened

The company has appointed Zeenah Vilcassim as its new Global Chief Marketing Officer to spearhead its international brand strategy

Why it matters

This move follows the brand's recent international showcase at IFA Berlin 2026 as it seeks to expand its global footprint

The details

  • DailyObjects has appointed Zeenah Vilcassim as its new Global Chief Marketing Officer.
  • Vilcassim is tasked with directing the firm's worldwide marketing and branding efforts to facilitate its entry into foreign markets.
  • The hiring supports the company's objective of transforming from a domestic design label into an international lifestyle entity.
  • The brand recently displayed its merchandise at IFA Berlin 2026 to establish connections with overseas retailers and distributors.
  • Pankaj Garg, the co-founder and CEO, noted that the business is beginning a fresh phase of development.

The bigger picture

  • The firm intends to utilize Vilcassim's 17-year background in brand development and regional expansion across various continents.
  • Vilcassim previously held senior positions at Nothing, Zomato Live, and Bacardi India.
  • The company is broadening its design-focused inventory to attract a larger customer base outside its home country.

About the business

  • DailyObjects sells phone cases and tech accessories, plus bags, wallets, work essentials and gifting items.
  • Buyers are everyday tech users and working professionals who want protective, well-designed gear.
  • It earns money by selling its own branded products online, on 15+ marketplaces and platforms, and through its own stores.
  • It is growing its physical stores: nine in big cities like Delhi-NCR and Bengaluru, with a plan for 150.
  • It has served over 5 million customers, and about 52% of buyers come back to buy again (2026).
  • Revenue is expected near ₹215-220 crore for FY26, with a target of ₹400 crore by FY27.

The deal

Type
people

Founders

  • **Pankaj Garg** - co-founder and CEO; started DailyObjects in 2012 and leads the brand's growth, design and retail push. LinkedIn: https://www.linkedin.com/in/pankajgarg81/
  • **Saurav Adlakha** - co-founder and COO; runs operations and partnerships such as the Zepto tie-up. LinkedIn: https://www.linkedin.com/in/saurav-adlakha-6ba83a20/

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