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Results · Commerce & Consumer Brands

DailyObjects projects FY26 revenue to double

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DailyObjects logo
Date
Company
DailyObjects
What it does
D2C lifestyle accessories brand
Kind
Results
Founded
2012
Sector
Commerce & Consumer Brands

What they do

DailyObjects sells bags, wallets, organisers and desk accessories online and in stores

What happened

The company expects FY26 net revenue of ₹220-230 Cr, up from ₹111 Cr in FY25, and aims for EBITDA profitability

Why it matters

Repeat customers make up 52% of its base, and 40-45% of demand comes from Tier II and III cities

The details

  • DailyObjects projects its FY26 net revenue to double to ₹220-230 Cr from ₹111 Cr in FY25.
  • The company's FY25 operating revenue was ₹111 Cr, up 30% from ₹84.4 Cr in FY24.
  • Its FY25 operating revenue increased 30% to ₹111 Cr from ₹84.4 Cr in FY24.
  • The CEO expects the company to achieve EBITDA profitability by FY26 (year ending March 31, 2026).
  • Gross margins during FY26 are projected at 4-5%.
  • The company recently raised ₹25 Cr in debt from Trifecta Capital for general business purposes.
  • DailyObjects plans to open 20 more retail stores this year in cities like Hubballi, Visakhapatnam, Chennai, Pune and Guwahati.

The bigger picture

  • The revenue projection signals strong growth momentum after a 30% increase in FY25.
  • The widening loss and thin gross margins highlight the challenge of scaling profitably in the D2C accessories space.
  • The company's focus on Tier II/III cities (40-45% of demand) and high repeat rate (52%) indicate a loyal customer base.

About the business

  • DailyObjects started in 2012 as an online store for smartphone and tablet accessories.
  • It now sells bags, wallets (35% of sales), organisers, watch bands and desk accessories.
  • Sales channels: own website >50%, ecommerce channels 30%, corporate gifting 10-12%.
  • It has 9 retail stores in Tier I cities (Delhi-NCR, Bengaluru), profitable since the first month.
  • The company has tie-ups with ~250 authorised Apple retail stores and plans to add 150-200 more this year.
  • It recently launched select SKUs on quick commerce platform Blinkit, but quick commerce is unlikely to become a core channel.
  • Current SKU count is 50 core products; the company plans to grow existing lines rather than launch new SKUs soon.

What happens next

  • Achieve EBITDA profitability by FY26.
  • Grow top line to ₹400 Cr by FY27.
  • Open 20 more retail stores this year in Tier II cities.
  • Add 150-200 more authorised Apple retail store tie-ups.
  • Decide on deeper quick commerce entry based on Blinkit response.

The deal

Type
debt

Investors

  • Trifecta Capital (lead) — A venture debt fund that provided ₹25 Cr debt to DailyObjects.
  • 360 ONE Asset (lead) — Led the Series B round of $10 Mn in 2024.

Founders

  • Pankaj Garg, Co-founder & CEO
  • Sourav Adlakha, Co-founder

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