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Funding · Commerce & Consumer Brands

DailyObjects is in talks to raise ₹350 crore led by Xponentia and Anicut Capital

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DailyObjects logo
Date
Company
DailyObjects
What it does
Design-led lifestyle and tech accessories brand
Kind
Funding
Amount
₹350 crore
Stage
growth equity
Based in
Gurugram
Founded
2012
Sector
Commerce & Consumer Brands

What they do

DailyObjects creates design-led lifestyle accessories, tech add-ons, carry items, and workspace essentials sold through digital channels and offline stores

What happened

The company is finalizing a ₹350 crore funding round involving primary and secondary share sales led by Xponentia Capital and Anicut Capital

Why it matters

The proposed transaction values the lifestyle tech brand at around ₹1,000 crore as it scales its omnichannel retail presence

The details

  • Lifestyle and technology gear maker DailyObjects is wrapping up a ₹350 crore financing deal.
  • The round is being spearheaded by Xponentia Capital along with Anicut Capital's growth fund.
  • The transaction is poised to value the enterprise at roughly ₹1,000 crore.
  • The deal will feature a combination of primary (fresh capital going into the company) and secondary (existing shareholders selling their shares to new buyers) equity transactions.
  • The newly infused funds will support efforts to broaden the product lineup and grow the sales network.
  • The Rainmaker Group is serving as the financial adviser for the transaction.

The bigger picture

  • This capital injection occurs as the firm transitions from an online-first model into a full-scale omnichannel retail business.
  • The brand recently exhibited its offerings abroad at IFA Berlin 2026 to forge retail alliances.

About the business

  • DailyObjects crafts and retails daily utility items such as protective phone cases, laptop pouches, watch straps, charging devices, bags, wallets, and desk organizers.
  • Items are conceived through a design-first philosophy blending practical utility with modern visual appeal.
  • The company uses an omnichannel distribution strategy spanning web stores, dedicated retail locations, airport outlets, and Apple reseller shops.
  • The business maintains a footprint across upwards of 250 storefronts spread throughout over 85 urban centers in the country.
  • Products are fabricated domestically with contributions sourced from more than 1,000 local artisans and creators.

What happens next

  • Expand product portfolio and distribution network
  • Scale omnichannel footprint and offline presence across more cities

The deal

Type
funding

Investors

Founders

  • Pankaj Garg, Co-founder and Chief Executive Officer
  • Saurav Adlakha, Co-founder

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