Funding · Commerce & Consumer Brands
iD Fresh gets ₹1,300 Cr investment from Apax Partners
By Startup Enthusiast ·
- Date
- Company
- iD Fresh
- What it does
- Ready-to-cook food retailer
- Kind
- Funding
- Amount
- ₹1,300 Cr
- Stage
- growth
What they do
ID Fresh makes ready-to-cook foods like idli batter, dosa batter, and frozen flatbreads
What happened
Apax Partners invests ₹1,300 Cr ($144 Mn) for a 25% stake; existing sellers include Premji Invest and TPG NewQuest
Why it matters
The company turned profitable in FY24 and plans to become IPO-ready in FY26 with a pre-IPO secondary sale
The details
- iD Fresh announced a strategic investment from Apax Partners for a significant minority stake of ₹1,300 Cr.
- Apax Partners will invest ₹1,300 Cr ($144 Mn) for a 25% stake in the company.
- The deal values iD Fresh at ₹4,500 Cr post-investment.
- Existing shareholders Premji Invest and TPG NewQuest are selling their shares in this transaction.
- The funds will be used to enhance the product catalogue and expand across new markets in India and abroad.
- iD Fresh is gearing up to become IPO-ready in FY26 along with a pre-IPO secondary sale worth about ₹1,200 Cr.
- The company targets operating revenue of ₹1,100-1,200 Cr by FY27.
The bigger picture
- iD Fresh turned profitable in FY24 with a net profit of ₹1.84 Cr, compared to a loss of ₹23.3 Cr in FY23.
- Its operating revenue surged past ₹600 Cr in FY25, with total revenue of ₹688.22 Cr, up 22.3% from the previous fiscal.
- Apax Partners has spent close to $3.5 Bn in India since 2007, with portfolio companies including Fractal Analytics and Apollo Hospitals.
About the business
- iD Fresh is a ready-to-cook food retailer, best known for its flagship idli and dosa batters.
- It also sells instant breakfast mixes, frozen Indian flatbreads, pancake and coffee mixes, and dairy products like curd and paneer.
- The company has expanded its product categories to include a wide range of convenient food items.
- iD Fresh operates in India and international markets, with a focus on distribution and retail presence.
- The company turned profitable in FY24 and reported a profit before tax of ₹26.7 Cr in FY25.
What happens next
- Enhance product catalogue and expand across new markets in India and abroad.
- Deepen penetration across domestic and international markets and distribution channels.
- Innovate new product lines to drive growth.
- Become IPO-ready in FY26 with a pre-IPO secondary sale worth about ₹1,200 Cr.
- Target operating revenue of ₹1,100-1,200 Cr by FY27.
The deal
- Type
- secondary sale
Investors
- Apax Partners (lead) — London-based private equity firm with a portfolio including Fractal Analytics, IBS Software, and Apollo Hospitals.
- Premji Invest (seller) — Existing shareholder selling its stake in this transaction.
- TPG NewQuest (seller) — Existing shareholder selling its stake in this transaction.
Founders
- Musthafa, Co-founder
Other articles talking about it
More on iD Fresh
Same day
- Stride Ventures tops 2025 investor activity list5 January 2026 · Analysis
- Zingbus narrows losses, revenue jumps 85% in FY255 January 2026 · Results
- Nykaa forecasts Q3 FY26 revenue growth in upper mid-twenties5 January 2026 · Results
- Simple Energy launches Gen 2 scooters and Ultra model5 January 2026 · Launch
- FanCode secures ATP Tour media rights until 20285 January 2026 · Launch
- Info Edge sells Gramophone stake to Unnati5 January 2026 · Stake sale · ₹91.71 crore