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Funding · Commerce & Consumer Brands

iD Fresh gets ₹1,300 Cr investment from Apax Partners

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Date
Company
iD Fresh
What it does
Ready-to-cook food retailer
Kind
Funding
Amount
₹1,300 Cr
Stage
growth
Sector
Commerce & Consumer Brands

What they do

ID Fresh makes ready-to-cook foods like idli batter, dosa batter, and frozen flatbreads

What happened

Apax Partners invests ₹1,300 Cr ($144 Mn) for a 25% stake; existing sellers include Premji Invest and TPG NewQuest

Why it matters

The company turned profitable in FY24 and plans to become IPO-ready in FY26 with a pre-IPO secondary sale

The details

  • iD Fresh announced a strategic investment from Apax Partners for a significant minority stake of ₹1,300 Cr.
  • Apax Partners will invest ₹1,300 Cr ($144 Mn) for a 25% stake in the company.
  • The deal values iD Fresh at ₹4,500 Cr post-investment.
  • Existing shareholders Premji Invest and TPG NewQuest are selling their shares in this transaction.
  • The funds will be used to enhance the product catalogue and expand across new markets in India and abroad.
  • iD Fresh is gearing up to become IPO-ready in FY26 along with a pre-IPO secondary sale worth about ₹1,200 Cr.
  • The company targets operating revenue of ₹1,100-1,200 Cr by FY27.

The bigger picture

  • iD Fresh turned profitable in FY24 with a net profit of ₹1.84 Cr, compared to a loss of ₹23.3 Cr in FY23.
  • Its operating revenue surged past ₹600 Cr in FY25, with total revenue of ₹688.22 Cr, up 22.3% from the previous fiscal.
  • Apax Partners has spent close to $3.5 Bn in India since 2007, with portfolio companies including Fractal Analytics and Apollo Hospitals.

About the business

  • iD Fresh is a ready-to-cook food retailer, best known for its flagship idli and dosa batters.
  • It also sells instant breakfast mixes, frozen Indian flatbreads, pancake and coffee mixes, and dairy products like curd and paneer.
  • The company has expanded its product categories to include a wide range of convenient food items.
  • iD Fresh operates in India and international markets, with a focus on distribution and retail presence.
  • The company turned profitable in FY24 and reported a profit before tax of ₹26.7 Cr in FY25.

What happens next

  • Enhance product catalogue and expand across new markets in India and abroad.
  • Deepen penetration across domestic and international markets and distribution channels.
  • Innovate new product lines to drive growth.
  • Become IPO-ready in FY26 with a pre-IPO secondary sale worth about ₹1,200 Cr.
  • Target operating revenue of ₹1,100-1,200 Cr by FY27.

The deal

Type
secondary sale

Investors

  • Apax Partners (lead) — London-based private equity firm with a portfolio including Fractal Analytics, IBS Software, and Apollo Hospitals.
  • Premji Invest (seller) — Existing shareholder selling its stake in this transaction.
  • TPG NewQuest (seller) — Existing shareholder selling its stake in this transaction.

Founders

  • Musthafa, Co-founder

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