Launch · Consumer Internet & Media
FanCode secures ATP Tour media rights until 2028
By Startup Enthusiast ·
- Date
- Company
- FanCode
- What it does
- Sports streaming platform
- Kind
- Launch
What they do
FanCode is a sports streaming platform owned by Dream Sports
What happened
It secured exclusive multi-year rights to broadcast ATP Tour tennis in South Asia
Why it matters
The deal adds tennis to a portfolio that includes Formula 1, LaLiga and MotoGP
The details
- FanCode has secured exclusive multi-year media rights to broadcast the ATP Tour in the Indian subcontinent.
- The partnership with ATP Media runs until 2028.
- The rights cover more than 50 tournaments each year, including ATP Masters 1000, ATP 500, ATP 250 and the Nitto ATP Finals.
- FanCode will stream live matches, replays, highlights and feature programming.
- It also plans a weekly tennis show tailored for regional audiences.
- The coverage region includes India, Bangladesh, Sri Lanka, Nepal, Maldives (and possibly Pakistan, Bhutan).
The bigger picture
- Dream Sports, FanCode's parent, is shifting from fantasy gaming to a global sports entertainment platform after regulatory changes hit Dream11.
- FanCode recently shut down its merchandise business FanCode Shop due to limited scale and profitability.
- The ATP deal strengthens FanCode's sports rights portfolio, which already includes Formula 1, LaLiga, MotoGP, PGA Tour golf and international cricket.
About the business
- FanCode is a sports streaming platform owned by Dream Sports, the parent company of Dream11.
- It streams live sports events across multiple disciplines.
- Its rights portfolio includes Formula 1, LaLiga, MotoGP, PGA Tour golf, international cricket and women's competitions like the Women's Super League and UEFA Women's Champions League.
- The platform serves viewers in South Asia.
- FanCode previously ran a sports merchandise business called FanCode Shop, which it shut down.
What happens next
- FanCode plans to produce India-focused shows and regional storytelling formats around the ATP Tour.
The deal
- Type
- media rights agreement
Founders
- Yannick Colaco, co-founder
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