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Launch · Consumer Internet & Media

FanCode secures ATP Tour media rights until 2028

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Date
Company
FanCode
What it does
Sports streaming platform
Kind
Launch
Sector
Consumer Internet & Media

What they do

FanCode is a sports streaming platform owned by Dream Sports

What happened

It secured exclusive multi-year rights to broadcast ATP Tour tennis in South Asia

Why it matters

The deal adds tennis to a portfolio that includes Formula 1, LaLiga and MotoGP

The details

  • FanCode has secured exclusive multi-year media rights to broadcast the ATP Tour in the Indian subcontinent.
  • The partnership with ATP Media runs until 2028.
  • The rights cover more than 50 tournaments each year, including ATP Masters 1000, ATP 500, ATP 250 and the Nitto ATP Finals.
  • FanCode will stream live matches, replays, highlights and feature programming.
  • It also plans a weekly tennis show tailored for regional audiences.
  • The coverage region includes India, Bangladesh, Sri Lanka, Nepal, Maldives (and possibly Pakistan, Bhutan).

The bigger picture

  • Dream Sports, FanCode's parent, is shifting from fantasy gaming to a global sports entertainment platform after regulatory changes hit Dream11.
  • FanCode recently shut down its merchandise business FanCode Shop due to limited scale and profitability.
  • The ATP deal strengthens FanCode's sports rights portfolio, which already includes Formula 1, LaLiga, MotoGP, PGA Tour golf and international cricket.

About the business

  • FanCode is a sports streaming platform owned by Dream Sports, the parent company of Dream11.
  • It streams live sports events across multiple disciplines.
  • Its rights portfolio includes Formula 1, LaLiga, MotoGP, PGA Tour golf, international cricket and women's competitions like the Women's Super League and UEFA Women's Champions League.
  • The platform serves viewers in South Asia.
  • FanCode previously ran a sports merchandise business called FanCode Shop, which it shut down.

What happens next

  • FanCode plans to produce India-focused shows and regional storytelling formats around the ATP Tour.

The deal

Type
media rights agreement

Founders

  • Yannick Colaco, co-founder

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