Stake sale · Commerce & Consumer Brands

Apax buys iD Fresh stake for Rs 1,300 crore

By Startup Enthusiast · 5 January 2026

What they do

ID Fresh Food makes preservative-free idli and dosa batters

Apax Partners pays Rs 1,300 crore for a 25% stake from existing shareholders

The deal values the company at Rs 4,500 crore amid strong revenue growth

Apax Partners acquired a significant minority stake in iD Fresh Food.
The investment amount is around Rs 1,300 crore for a 25% stake.
This transaction values the company at approximately Rs 4,500 crore.
Apax bought the shares from existing investors Premji Invest and TPG NewQuest.
Apax Partners is a London-based private equity firm leading this round.
One of Apax's first pure-play consumer investments in India.
Founder PC Musthafa leads the company alongside co-founders Abdul Nazer, Shamsudeen TK, Jafar, and Noushad TA.

Founded in 2005, iD Fresh Food focuses on ready-to-cook foods.
The brand specializes in preservative-free home-style idli and dosa batters.
Its portfolio includes frozen flatbreads, parathas, curd, paneer, and coffee mixes.
The company is expanding its reach beyond traditional southern Indian markets.
FY25 total revenue reached Rs 688.22 crore, up 22.3% year-on-year.
Operating revenue crossed Rs 600 crore in FY25.
FY25 profit before tax was Rs 26.7 crore.
FY24 net profit was Rs 1.84 crore after a loss in FY23.
Total funds raised prior to this round exceeded $99 million.