Launch · Commerce & Consumer Brands

Zepto raises free delivery threshold to Rs 149

By Startup Enthusiast · 8 January 2026

What they do

Zepto raised its free delivery threshold to Rs 149 from Rs 99

It cut the delivery fee for orders below Rs 149 to Rs 20 from Rs 30

The fee waivers aim to expand market share ahead of a planned $1.22 billion IPO

Zepto raised its free delivery threshold from Rs 99 to Rs 149.
For orders below Rs 149, the delivery fee is now Rs 20, down from Rs 30 for sub-Rs 99 orders.
It waived handling fees, surge charges, convenience fees on tobacco, and late-night fees on all orders.
These fee waivers were introduced in early November 2025.
The changes are aimed at expanding market share amid competition and a potential public listing.
Zepto filed for an IPO worth $1.22 billion through the confidential route in late December 2025.

Zepto's app downloads fell 44% month-on-month to 2.01 million in November 2025.
Zepto's pricing strategy has helped it remain competitive despite a decline in new app downloads.

Zepto is a quick commerce platform delivering groceries and essentials in 10 minutes.
It operates in major Indian cities.
It competes with Blinkit, Swiggy Instamart, and Amazon Now.

Product: A rapid-delivery app for groceries and everyday essentials.
Customers: Consumers ordering groceries and essentials online.
How it makes money: It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
What sets it apart: It was built as a quick-commerce native company from day one.
Operations: Operates dark-store based 10-minute delivery across multiple Indian cities.