Acquisition · Commerce & Consumer Brands
ITC takes full ownership of Yoga Bar
By Startup Enthusiast ·
- Date
- Company
- Yoga Bar
- What it does
- Healthy snacks brand
- Kind
- Acquisition
- Amount
- ₹645 Cr
- Founded
- 2015
What they do
Yoga Bar makes protein bars, muesli, oats and plant protein powder, selling mostly online with a growing store presence
What happened
ITC bought the remaining 52.5% of its maker, Sproutlife Foods, for about ₹645 crore, making it a wholly owned unit
Why it matters
Sproutlife's turnover rose to ₹452 crore in FY26, from ₹200 crore a year earlier and ₹108 crore in FY24
The details
- ITC bought the last 52.5% of Sproutlife Foods, the company behind Yoga Bar.
- It paid about ₹645 crore for 13,445 shares bought from existing holders.
- ITC now owns 100% of the business.
- The deal closed on 28 September 2026.
- No regulatory approval was needed.
The bigger picture
- ITC wants more modern food brands in its portfolio.
- Yoga Bar's sales have more than quadrupled in two years.
About the business
- Yoga Bar sells bars, muesli, oats and protein products.
- It started as a digital-first brand and sells mostly through its own site and online marketplaces.
- It is growing its presence in offline stores.
- It recently added plant protein powder.
What happens next
- Yoga Bar now runs as a wholly owned subsidiary of ITC.
The deal
- Type
- secondary purchase
- Buyer
- ITC
- Size
- ₹645 Cr
Investors
- ITC (owner) — Indian conglomerate; held 47.5% before this deal
Other articles talking about it
More on Yoga Bar
- ITC takes full control of Sproutlife Foods28 September 2026 · Acquisition · ₹645 Cr
- Yoga Bar launches whey powder with yeast protein31 August 2026 · Launch
- Sproutlife Foods becomes an ITC subsidiary1 April 2026 · Acquisition
- Yoga Bar crosses ₹200 crore revenue in FY2518 February 2026 · Results
- Yoga Bar launches Yoga Baby for young children15 September 2023 · Launch
- ITC lifts Yoga Bar stake to 39% for ₹175 crore5 May 2023 · Acquisition · ₹175 Cr
- ITC agrees to buy Yoga Bar maker in stages17 January 2023 · Acquisition
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