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Launch · Commerce & Consumer Brands

Yoga Bar launches whey powder with yeast protein

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Yoga Bar logo
Date
Company
Yoga Bar
What it does
Yoga Bar healthy food brand
Kind
Launch
Based in
Bengaluru
Founded
2015
Sector
Commerce & Consumer Brands

What they do

Yoga Bar, run by Sproutlife Foods, sells nutrition bars, muesli, oats and protein supplements

What happened

In August 2026 it launched a whey isolate mixed with fermented yeast protein, which it says is a first in India

Why it matters

Whey is absorbed quickly while yeast protein releases slowly, so one scoop is meant to give lasting protein

The details

  • Yoga Bar launched Ultimate Whey Isolate with Fermented Yeast Protein in August 2026.
  • The company calls it the first product of its kind in India.
  • Whey isolate is absorbed fast after a workout.
  • Fermented yeast protein breaks down slowly and releases protein over time.
  • The two are combined in a single scoop.

The bigger picture

  • Whey isolate is the most common protein powder in India.
  • Yeast protein is new to Indian shelves.
  • The launch pushes Yoga Bar further into sports nutrition.

About the business

  • Yoga Bar sells bars, cereals and protein powders.
  • It is owned by ITC.
  • It is based in Bengaluru.

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