Launch · Commerce & Consumer Brands
Yoga Bar launches Yoga Baby for young children
By Startup Enthusiast ·
- Date
- Company
- Yoga Bar
- What it does
- Yoga Bar healthy food brand
- Kind
- Launch
- Based in
- Bengaluru
- Founded
- 2015
What they do
Sproutlife Foods runs Yoga Bar, which sells bars, muesli, oats and other nutrition-focused packaged foods
What happened
In September 2023 it launched Yoga Baby, a new brand of millet-based foods such as porridge mixes for young children
Why it matters
The range is sold on its own site, on e-commerce platforms and in stores, as ITC was gradually taking over the company
The details
- Yoga Bar launched a new brand, Yoga Baby, in September 2023.
- Its first products are porridge mixes and similar foods made from millets.
- It is meant for the nutrition needs of young children.
- It is sold online, on e-commerce sites and in retail stores.
- Co-founder and CEO Suhasini Sampath announced the launch.
The bigger picture
- The launch took Yoga Bar into the baby food segment.
- Health foods and drinks in India were forecast to reach $30 billion by 2026.
- ITC had announced it would buy the company that January.
About the business
- Yoga Bar is run by Sproutlife Foods.
- It sells nutrition-led packaged food.
- It is direct-to-consumer first.
Founders
- Suhasini Sampath, Co-founder and CEO
Other articles talking about it
More on Yoga Bar
- ITC takes full ownership of Yoga Bar29 September 2026 · Acquisition · ₹645 Cr
- ITC takes full control of Sproutlife Foods28 September 2026 · Acquisition · ₹645 Cr
- Yoga Bar launches whey powder with yeast protein31 August 2026 · Launch
- Sproutlife Foods becomes an ITC subsidiary1 April 2026 · Acquisition
- Yoga Bar crosses ₹200 crore revenue in FY2518 February 2026 · Results
- ITC lifts Yoga Bar stake to 39% for ₹175 crore5 May 2023 · Acquisition · ₹175 Cr
- ITC agrees to buy Yoga Bar maker in stages17 January 2023 · Acquisition