Acquisition · Commerce & Consumer Brands

ITC takes full control of Sproutlife Foods

By Startup Enthusiast · 28 September 2026

What they do

Sproutlife Foods owns Yoga Bar, a brand selling healthy breakfast and snack foods such as bars and muesli

ITC bought the rest of the company for about ₹645 crore in cash, lifting its holding from about 47.5% to 100%

Sproutlife became a wholly owned ITC unit on 28 September; the deal needed no government or regulatory approval

ITC bought the remaining shares of Sproutlife Foods for about ₹645 crore.
The purchase covered 13,445 shares, bought from existing holders and paid in cash.
ITC's stake rose from about 47.5% to 100%.
From 28 September 2026 the company is fully owned by ITC and run as part of its group.
ITC said the deal was not a related-party transaction and needed no regulatory approval.

The deal lands while ITC is also buying a 22.1% stake in Happiest Minds through ITC Infotech.
It completes ITC's move from part owner to sole owner of the brand.
ITC shares closed about 1% lower at ₹266.15 that day.

Sproutlife Foods makes the Yoga Bar range of protein-rich packaged foods: nutrition bars, muesli, oats, protein powders and shakes.
Its customers are health-conscious shoppers who want a high-protein breakfast or snack without artificial colours or preservatives.
It earns money by selling its own branded products to consumers through its website and retail channels.
The brand started in 2015 and is based in Bengaluru; it was founded by two sisters.
ITC now owns 100% of the company, after buying the remaining stake of about 52.5% for around ₹645 crore.

ITC (buyer) — Indian consumer goods group that already owned about 47.5% of Sproutlife.