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Launch · Commerce & Consumer Brands

Swiggy expands EatRight with new categories and streak challenge

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Date
Company
Swiggy
What it does
Online food delivery platform
Kind
Launch
Based in
Bengaluru
Sector
Commerce & Consumer Brands

What they do

Swiggy updated its EatRight initiative with a 'No Fry' category and ingredient transparency for 92,000 items in 'No Added Sugar', 130,000 in 'No Maida', and…

What happened

The move aims to help users make healthier choices, with a 3.4x rise in frequent EatRight orders since January 2026

Why it matters

It also launched a month-long 'April EatRight Streak' with The Whole Truth

The details

  • Swiggy updated its EatRight initiative on World Health Day (April 7, 2026).
  • It added ingredient transparency for 92,000+ items in the 'No Added Sugar' category.
  • It also added 130,000 items in the 'No Maida' category.
  • A new 'No Fry' category was introduced with 30,000 items that are roasted, baked, grilled, or steamed.
  • Swiggy now maps natural and low-calorie sweeteners like Dates and Stevia in sugar-conscious treats.
  • It launched the 'April EatRight Streak' in collaboration with The Whole Truth (TWT) from April 6 to May 3, 2026.
  • Weekly winners receive TWT hampers valued at ₹1,200+ and cash rewards for milestones.

The bigger picture

  • The update responds to growing demand for healthier food options on delivery platforms.
  • There has been a 3.4x increase in customers placing more than 50 EatRight orders per month since January 2026.
  • Over 17,000 users completed the milestone of 12 EatRight orders in a month in March 2026.
  • Strong engagement is seen in Bengaluru, Mumbai, and Tier-2 cities like Goa, Chandigarh, and Kochi.

About the business

  • Swiggy is an online food ordering and delivery platform in India.
  • It connects users with restaurants and food partners for home delivery.
  • The EatRight initiative helps users identify healthier menu options.
  • Swiggy operates across major cities and Tier-2 towns in India.
  • It generates revenue through commissions from restaurants and delivery fees.

The deal

Type
launch

Founders

  • Sriharsha Majety, Co-founder
  • Phani Kishan Addepalli, Co-founder
  • Nandan Reddy, Co-founder

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