Funding · Financial Services
Devesh Sachdev joins GLAAS as Co-founder & MD
By Startup Enthusiast ·
- Date
- Company
- GLAAS
- What it does
- Embedded credit infrastructure for MSMEs
- Kind
- Funding
- Amount
- $5 million
- Stage
- Series A
- Based in
- Mumbai
- Founded
- 2021
- Sector
- Financial Services
What they do
GLAAS provides embedded credit infrastructure for small businesses
What happened
Co-founder Devesh Sachdev invested $5 million in the company
Why it matters
The funds will strengthen its NBFC balance sheet and expand partnerships
The details
- GLAAS has raised $5 million in funding.
- The investment came from Devesh Sachdev, who is also a co-founder.
- Sachdev joined GLAAS as Co-founder & Managing Director alongside the investment.
- This capital injection supports the company's current operational growth strategy.
- The funds are designated to strengthen the balance sheet of its NBFC.
- GLAAS operates as an asset-light credit infrastructure platform for MSMEs.
- It enables digital platforms to offer real-time credit to small businesses.
- The company has already disbursed over ₹1,200 crore in loans.
The bigger picture
- Embedded credit is expected to account for nearly 25% of MSME lending by 2030.
- Sachdev brings significant experience having previously led Fusion Finance to an IPO.
- The investment signals confidence in the embedded finance model for small businesses.
- GLAAS aims to scale its presence across high-growth digital platforms.
- The move expands co-lending partnerships with financial institutions.
About the business
- GLAAS serves as a technology layer for e-commerce and payment platforms.
- It allows these platforms to offer instant credit to their users.
- The company uses transaction data for instant credit assessment.
- API-based integrations enable automated repayments and disbursals.
- It operates an asset-light credit infrastructure model.
- Loans have been disbursed to more than 12,000 small businesses.
- The headquarters is located in Mumbai, India.
- The company was founded under Gromor Finance in 2021.
- It focuses on providing credit infrastructure rather than holding assets directly.
What happens next
- Strengthen the balance sheet of in-house NBFC Gromor Finance.
- Expand co-lending partnerships with financial institutions.
- Scale presence across high-growth digital platforms.
The deal
- Type
- investment
Investors
- Devesh Sachdev (lead) — Co-founder and MD of GLAAS; former founder of Fusion Finance.
Founders
- Devesh Sachdev, Co-founder & Managing Director
- Shailesh Dixit, Co-founder
- Bhupesh Morye, Co-founder (Gromor)
- Santosh Shetty, Co-founder (Gromor)
- Sanjeev Kumar, Co-founder (Gromor)
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