Launch
Ultraviolette enters six more European countries
By Startup Enthusiast ·
- Date
- Company
- Ultraviolette
- What it does
- Elektrorider as distributor
- Kind
- Launch
- Based in
- Bengaluru
- Founded
- 2016
What they do
Elektrorider will import and sell Ultraviolette bikes in Hungary, Croatia, Slovakia, Romania, Slovenia and the Czech Republic
What happened
That lifts its European footprint to 19 countries, a year after it first entered the region
Why it matters
The F77 Mach 2 and F77 SuperStreet will be the first models offered in these markets
The details
- Elektrorider is the new importer and distributor.
- Six new markets in Central and Eastern Europe.
- Europe total: 19 countries.
- Launch models: F77 Mach 2 and F77 SuperStreet.
- It uses Elektrorider’s existing shops.
The bigger picture
- Exports were about 10% of the business in FY26.
- A local distributor lowers the cost of entering new countries.
- It supports the plan to grow exports fast.
About the business
- Ultraviolette designs and builds premium electric motorcycles in Bengaluru, led by the F77 and the X-47.
- It sells in India and in about 19 European countries, and is adding a scooter (Tesseract) and a cheaper bike (Shockwave).
- Money comes from vehicle sales, with a battery subscription option to lower the upfront price.
Founders
- Narayan Subramaniam, Co-founder and CEO
- Niraj Rajmohan, Co-founder and CTO
About Ultraviolette
- Product
- Electric two-wheelers, including motorcycles and upcoming scooter and dirt-bike models.
- Customers
- Consumers buying electric motorcycles and other EV two-wheelers.
- How it makes money
- Sells vehicles directly to end customers through an automotive retail model.
- Operations
- Expanding manufacturing capacity in Karnataka and Tamil Nadu.
Other articles talking about it
More on Ultraviolette
- Ultraviolette bags $85 million to fuel global EV expansion27 September 2026 · Funding · $85M
- Kolkata Police add 183 Ultraviolette electric bikes21 September 2026 · Partnership
- Ultraviolette raises Rs 373 crore in Series E round11 September 2026 · Funding · Rs 373.04 crore
- Ultraviolette in talks to raise $45-50 million from existing investors21 August 2026 · Funding · $45-50 million
- Ultraviolette plans 1.5 lakh unit capacity before IPO17 July 2026 · Launch
- Ultraviolette to invest Rs 200 crore in Karnataka expansion27 March 2026 · Launch · Rs 200 crore
- Ultraviolette cuts bike prices with battery subscription5 March 2026 · Launch
- Ultraviolette raises $21 million with TDK Ventures11 August 2025 · Funding · $21 million
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