Launch · Mobility & Logistics

Cars24 partners with Tesla, signs MS Dhoni

By Startup Enthusiast · 7 April 2026

What they do

Cars24 is an integrated platform for buying, selling, and servicing cars

It launched a trade-in programme with Tesla India and named MS Dhoni as Crashfree India ambassador

India accounts for 11% of global road fatalities despite having 1% of the world's vehicles

Cars24 launched Crashfree India, a national road safety initiative.
It named MS Dhoni as the Goodwill Ambassador for Crashfree India.
Cars24 also collaborated with Tesla India for an integrated trade-in programme.
The programme helps customers exchange their old petrol or diesel vehicles for a Tesla.
Customers can start the process at Tesla Experience Centers, Cars24 website, or Tesla Center.
Cars24 manages vehicle pickup, payment, and ownership transfer.
A Cars24 bonus of Rs. 25,000 is credited upon delivery of the new Tesla.

Cars24 is an integrated automotive platform for buying, selling, loans, insurance, and servicing of used and new cars.
Cars24 Financial Services provides vehicle lending solutions.
The company was founded in 2015 with a mission to simplify car ownership.

Product: An online platform for used-car buying, selling, and related lending services.
Customers: Consumers and dealers transacting in used cars.
How it makes money: It earns from vehicle sales, marketplace transactions, and financing-related services.
What sets it apart: Uses AI to improve operating efficiency and support growth.
Operations: Operates across multiple countries and runs auction and retail businesses in India.