Swiggy explores private brands beyond food
By Abha Lohia ·
- Swiggy runs the Instamart quick-commerce service, where its own NOICE and Nectr labels have found traction with shoppers
- It is talking to brands and vendors about making home, kitchen, toy and electronics products under its own labels; nothing is finalised
- No new private-label category is likely to launch within six months, and the effort ties into Instamart's Switch strategy
What happened
- Swiggy is looking at private brands outside food and drinks.
- Talks cover home and kitchen, toys and consumer electronics.
- Some brands approached Swiggy; Swiggy also approached others.
- No category is finalised yet.
Why it matters
- NOICE and Nectr have worked well on Instamart.
- It fits the Switch strategy for better, differentiated products.
The business
- Runs Instamart for quick delivery.
- Sells own labels NOICE and Nectr.
What happens next
- No new private-brand category expected in the next six months.
Words to know
- Private label
- A product sold under the retailer's own brand but made by another firm.
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