Instamart eyes private labels beyond food
By Abha Lohia ·
- Instamart is Swiggy's quick-commerce service, already selling its own NOICE and Nectr brands
- It is talking to brands and vendors about house labels in home and kitchen, toys and consumer electronics
- No category is final, and a new private-brand line is unlikely within six months
What happened
- Instamart is exploring private brands outside food and drinks.
- Talks cover home and kitchen, toys and electronics.
- Some brands approached Swiggy, and Swiggy approached others.
- No category has been finalised.
Why it matters
- NOICE and Nectr gave the company confidence in house labels.
- The move fits its wider Switch strategy on Instamart.
The business
- Instamart delivers groceries and other goods in minutes.
- It is part of Swiggy.
- NOICE and Nectr are its own brands.
What happens next
- A new private-brand category is unlikely in the next six months.
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