People · Commerce & Consumer Brands

Instamart appoints Nandita Sinha as new CEO

By Startup Enthusiast · 28 July 2026

What they do

Instamart is Swiggy's quick commerce arm delivering groceries and daily essentials in 131+ cities

Nandita Sinha, former Myntra CEO, will lead Instamart from 3 August 2026, replacing Amitesh Jha who resigned

The change comes after recent exits of Instamart's COO and CBO, signalling a leadership overhaul

Nandita Sinha has been appointed as the new CEO of Instamart, effective 3 August 2026.
She replaces Amitesh Kumar Jha, who resigned as CEO effective 28 July 2026.
Jha joined Instamart as CEO in August 2024 and previously worked at Flipkart.
During Jha's tenure, Instamart launched Noice, improved contribution margins, and scaled through a growth phase.
Sinha's mandate includes leading Instamart's next phase with focus on assortment strategy, growth momentum, profitability, customer focus, and operational excellence.
In recent months, Instamart's COO Ankit Jain and CBO Hari Kumar also left; Jain joined Nykaa to lead its quick commerce vertical Nykaa Now.

The leadership change comes as Instamart aims to strengthen its position in the competitive quick commerce market.
Sinha brings over 20 years of experience in fashion, e-commerce, and consumer goods from roles at Myntra, Flipkart, Britannia, and Hindustan Unilever.
The departure of Jha and other senior executives signals a strategic shift in Instamart's leadership team.

Instamart is Swiggy's quick commerce arm, launched in August 2020.
It delivers groceries and daily essentials via a dedicated delivery fleet.
The service is present in 131+ cities across India.
It competes with other quick commerce players like Zepto, Blinkit, and Nykaa Now.

Sinha will focus on assortment strategy, growth momentum, profitability, customer focus, and operational excellence.
Instamart aims to strengthen its market position in quick commerce.