News · Commerce & Consumer Brands

Bhavya Living founder Nandini Udawat builds premium furniture brand from Jodhpur’s artisan roots

By Startup Enthusiast · 28 July 2026

What they do

Bhavya Living is a premium solid wood furniture brand based in Jodhpur, India, known for its craftsmanship and traditional design

The company achieved ₹1 crore in six months through bootstrapped growth, without external funding

Nandini Udawat, the founder, started learning woodworking at 18 and aims to expand Bhavya Living nationally and globally

Bhavya Living is a premium solid wood furniture brand founded by Nandini Udawat in Jodhpur, India.
The company achieved ₹1 crore in six months through bootstrapped growth, without external funding.
Nandini Udawat started learning woodworking at 18 and built Bhavya Living from a small two BHK apartment.
The brand focuses on traditional craftsmanship, using high-quality materials and thoughtful design.
Bhavya Living supplies furniture across India, with a team that handles measurements, customization, and delivery.
The company is exploring funding options to scale faster and expand nationally and internationally.

Bhavya Living stands out by combining traditional craftsmanship with modern design.
Nandini Udawat is a young female entrepreneur in a male-dominated industry, which adds to the company’s unique story.

Bhavya Living sells premium solid wood furniture, focusing on traditional craftsmanship and modern design.
The company operates in India, with a presence in Jodhpur and plans to expand to Tier-1 cities.
Bhavya Living does not rely on price competition but instead emphasizes quality, craftsmanship, and storytelling.
The brand has an experience center in Jodhpur where customers can see the craftsmanship firsthand.
Bhavya Living’s growth has been driven by word-of-mouth, social media, and a focus on quality.

Bhavya Living plans to expand experience centers in Tier-1 cities.
The company aims to increase exports to showcase Indian craftsmanship globally.
It is exploring new product categories like outdoor, kitchen, and office furniture.
Bhavya Living wants to collaborate with designers, architects, and celebrity homes to position itself as a lifestyle brand.