Launch · Commerce & Consumer Brands

Virgio launches plus-size line Beyond The Curve

By Startup Enthusiast · 28 July 2026

What they do

Virgio launched Beyond The Curve, a plus-size women's line, co-created with actor Anjali Anand

The line uses an on-demand production model built via customer feedback

India's apparel retail market is estimated to cross $193 billion by FY30

Virgio launched Beyond The Curve, a plus-size women's clothing line, last year.
The line was co-created with actor Anjali Anand and built using customer feedback.
Virgio uses an on-demand production model for this line, meaning clothes are made only after orders come in.
This approach helps reduce waste and manage inventory better.
The launch is part of Virgio's strategy to enter the growing plus-size fashion segment in India.

India's apparel retail market is estimated to cross $193 billion by FY30, showing huge growth potential.
Competitors like Myntra, Westside, and TIGC already have plus-size lines, so Virgio faces a crowded field.
NEWME, another startup, is also preparing a plus-size range, increasing competition.
The focus on fit and technology, like AI sizing tools, could help Virgio stand out.

Virgio is a fashion brand that uses on-demand production to make clothes only when ordered.
The company focuses on customer feedback to design products, as seen with Beyond The Curve.
It operates in the Indian apparel retail market, which is growing rapidly.
The brand aims to keep return rates below 20-25% and achieve repeat purchases over 40% within 12 months.
Virgio's model may also use AI-led sizing tools and demand forecasting to improve fit and inventory.