Acquisition · Consumer Internet & Media

MiQ acquires Rocket Lab to boost mobile ad capabilities

By Startup Enthusiast · 9 April 2026

What they do

MiQ is a global programmatic media partner founded in 2010, headquartered in London

It acquired Rocket Lab, a mobile app growth hub founded in 2019 in Mexico, for an undisclosed amount

The deal builds MiQ's mobile in-app capabilities and follows its recent acquisition of Adsmovil

MiQ, a global programmatic media partner, has acquired Rocket Lab, a mobile app growth hub.
The announcement was made on 8 April 2026 from Mumbai.
Rocket Lab was founded in 2019 in Mexico and has expanded across LATAM and EMEA.
The acquisition builds MiQ's mobile in-app capabilities and strengthens expansion into growth markets.
It enhances MiQ's AI-powered advertising platform Sigma by integrating mobile and regional data.
Rocket Lab will operate as an independent business unit under MiQ, with no changes to its organizational structure.
Rocket Lab continues to be led by its founder and CEO Juan Echavarria Coll.
MiQ will support Rocket Lab in scaling across APAC.

This acquisition follows MiQ's recent acquisition of Adsmovil.
The Adsmovil deal positioned MiQ as the leading independent programmatic player in Latin America.
The Rocket Lab acquisition further strengthens MiQ's presence in growth markets and mobile advertising.

MiQ is a global programmatic media partner founded in 2010, headquartered in London.
It operates 21 offices across North America, Europe, APAC, and Latin America.
MiQ created Sigma, an AI-powered advertising platform that processes 700 trillion signals.
Rocket Lab is an App Growth Hub founded in 2019 in Mexico.
Rocket Lab serves retail, finance, and e-commerce brands across Argentina, Brazil, Mexico, and Uruguay.
Rocket Lab has expanded across LATAM and EMEA.